Get Connected Podcasts

Listen as Peter Baron brings you interviews with K–12 school experts, staff and consultants.

  • Are you spending enough time in Google Analytics? #PODCAST

    Are you spending enough time in Google Analytics? #PODCAST

    How many hours a week do you spend creating and posting content to your school’s front end website? I’m guessing it’s a sizeable chunk of time and for good reason. Your...

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  • How Do You Redefine Your Brand Position in a Competitive Private School Market? #PODCAST

    How Do You Redefine Your Brand Position in a Competitive Private School Market? #PODCAST

    Stories of transformation rank high on the list of most our popular episodes. For instance, the work that Greg Bamford’s doing to boost enrollment at Watershed School stands out as one of our most...

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  • Amplify Your School’s Development Efforts with Peer-to-Peer Fundraising #PODCAST

    Amplify Your School’s Development Efforts with Peer-to-Peer Fundraising #PODCAST

    Think about all of the events you run at your school that calls on the community to contribute and raise awareness. Maybe it’s a 5k to support an on-campus cause or perhaps it’s a fundraising...

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  • What Can You Learn from Your Website in 8 Seconds or Less? #PODCAST

    What Can You Learn from Your Website in 8 Seconds or Less? #PODCAST

    Competition to stand out online is fierce — the importance for schools to articulate their value and demonstrate fit is paramount when marketing to prospective families. Heightened admission...

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  • Is Your School Using A Community-Based Approach to Teaching Digital Citizenship?  #PODCAST

    Is Your School Using A Community-Based Approach to Teaching Digital Citizenship? #PODCAST

    In 2016, there has never been a greater need to talk about digital literacies as they apply to today’s students — as a parent of iPad loving kids, this is certainly a topic I think about a lot....

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  • What’s the Impact of Social & Community Marketing on Millennial Parents? #PODCAST

    What’s the Impact of Social & Community Marketing on Millennial Parents? #PODCAST

    In episode 32 of Blackbaud K-12’s Get Connected Podcast, Arnaud Prevot returns to build on our earlier conversation about Generational Marketing and dive into a new concept: the role of social and...

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  • What’s Your School’s Value Proposition? #PODCAST

    What’s Your School’s Value Proposition? #PODCAST

    More and more, school admission offices are being forced to anticipate and react to heightened expectations from parents. It only makes sense — for many families, a private school tuition is the...

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  • What’s the Makeup of the Perfect Private School Admission Team? #PODCAST

    What’s the Makeup of the Perfect Private School Admission Team? #PODCAST

    A couple of episodes back, we talked about the evolution of communications & marketing office in private schools. Today, we focus the lens on the admission office. Over the past 15 years, the...

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  • Two Private School Marketing Experts Get Tactical with Inbound Marketing #PODCAST

    Two Private School Marketing Experts Get Tactical with Inbound Marketing #PODCAST

    Have you heard? We recently publish a free e-book just for you, The Complete Guide to Inbound Marketing for Private Schools: A Step-by-Step Audit for Your Website.   Written by Scott Allenby,...

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  • What’s the Makeup of the Perfect Private School Marketing Team? #PODCAST

    What’s the Makeup of the Perfect Private School Marketing Team? #PODCAST

    As someone who has worked with schools for more than 15 years, I’ve seen communication offices undergo some significant changes. From a single person office that may have been part of a...

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  • The Story Behind the First School To Launch an onMessage Website! #PODCAST

    The Story Behind the First School To Launch an onMessage Website! #PODCAST

    Since it’s debut in mid-2013, hundreds of private schools have launched new websites on onMessage, our content management system.

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  • Why Generational Marketing Matters: Lessons for Private Schools #PODCAST

    Why Generational Marketing Matters: Lessons for Private Schools #PODCAST

    Don’t look now, but Millennials are growing up fast. So fast, in fact, that older end of the generation is beginning to research private school opportunities for their children. What does this...

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  • Generate More Leads & Enrolled Students through the Art of the Content Offer #PODCAST

    Generate More Leads & Enrolled Students through the Art of the Content Offer #PODCAST

    What if I told you that packaging existing expertise and materials into a compelling, gated content offer can create an admission pipeline that yields a collective thumbs up from your school’s...

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  • Inside the Rise of Responsive Web Design: An Interview with its founder, Ethan Marcotte  #PODCAST

    Inside the Rise of Responsive Web Design: An Interview with its founder, Ethan Marcotte #PODCAST

    Measuring 3,000 private school websites in our report, Private School Digital Insights (August 2014), uncovered lots of interesting statistics about website navigation and design. But one stat, in...

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  • A Podcast Toolkit for 2016: 6 Episodes That Will Elevate Your School’s Marketing

    A Podcast Toolkit for 2016: 6 Episodes That Will Elevate Your School’s Marketing

    9.23.3806. It’s not some far-flung, futuristic date. Nope, it’s the main set of vitals for our Get Connected podcast series. Nine months since we launched. 23 episodes published. 3806 downloads....

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  • From Data Siloed to Connected: One School’s Continuous Journey #PODCAST

    From Data Siloed to Connected: One School’s Continuous Journey #PODCAST

    In just three short years, The Bishop’s School in La Jolla, CA went from printing and mailing report cards & comments to creating an online experience using the “ON” products to connect its key...

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  • Creating Awareness Around Concussions #PODCAST

    Creating Awareness Around Concussions #PODCAST

    Awareness around concussions has never been higher. With the Center for Disease Control estimating 1.6 to 3.8 million sports-related concussions occurring annually, it’s a topic that’s front and...

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  • Are You Using These 5 Methods for Grading and Assessing Online Student Work?  #PODCAST

    Are You Using These 5 Methods for Grading and Assessing Online Student Work? #PODCAST

    If you can’t tell by the headline, we’re talking grading and assessing online student work with Jonathan E. Martin, of Jonathan E. Martin EdServices, in episode 21 of Blackbaud K-12’s Get...

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  • Is Your Private School Spending Enough Time Mapping the Parent Journey?  #PODCAST

    Is Your Private School Spending Enough Time Mapping the Parent Journey? #PODCAST

    Before I introduce this episode’s guest, let me throw out a common scenario. Imagine you’re a school admission director or maybe you run communications. You’re probably thinking about all the...

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  • Being Helpful Isn’t Just Nice – It’s a Great Marketing Strategy! #PODCAST

    Being Helpful Isn’t Just Nice – It’s a Great Marketing Strategy! #PODCAST

    Accomplished videographer & school consultant Hans Mundahl’s upcoming free online course on video production got me thinking. Teaching schools to be better at video production? What a great way to...

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