For school webmasters, seeing user time on site tripled from three to nine minutes is nothing short of a home run. Imagine the amount of information someone can take in with an additional six minutes of browsing. Think about the benefits that come with that extended stay.
With the launch of their new site earlier this year, Sonoma Academy not only saw this exact boost in time on site, but with it came a tripling in the average number of page views.
Lily Thompson, the Director of Communications at Sonoma Academy, joins me for episode eight of Blackbaud K-12’s Get Connected Podcast to share the plan behind the school’s success.
Lily outlines her takeaways in the podcast, but two things she mentioned deserve a call out here.
First, it came down to understanding and organizing the site for their the prime audience — their prospective families. Research interviews conducted with their constituents and “clear as day” site analytics supported their decision.
Additionally, the school underwent a significant shift in how they use photography and visuals. Adhering to the mantra, “show, don’t tell,” every photo posted to the site intends to give visitors “a felt sense of what it’s like to be at the school.”
Layer on top of that the way they visualize key school stats in an infographic like manner and you can see why they’re enjoying such success.
SonomaAcademy.org is a terrific case study that I know will benefit all private schools and, as always, we want to hear from you. Please share what has made your site a success by leaving a comment below. We’re eager to hear!