What’s the ROI of a Content Management System?

March 6, 2015 Peter Baron

The results are in!

To pinpoint how onMessage enhances private school communications, we conducted a survey that invited our first 55 onMessage website schools to participate.

This group has used our CMS for over two academic years, accumulating a unique set of insights to share along the way.

Results have shown an increase in engagement across the board — from admission inquiries to parent login rate to user time on site.

Here’s a quick snapshot of some of the data. Check out the full infographic below to see the full value and ROI of onMessage!

  • 60% of schools reported an increase in admission inquiries.
  • 80% of schools reported that their onMessage website has helped meet their enrollment goals.
  • 85% of schools reported a 30% increase in the parent login rate.*
  • 80% of schools reported an increase in user time on site.
  • On average, schools are posting 6 or more pieces of content per week.
  • 74% of schools feel more informed about their web analytics since moving to onMessage.

*Schools moving from Podium to onMessage were measured in this statistic.

ROI of a Content Management System!

Previous Article
How to Design a Private School Website for Longevity
How to Design a Private School Website for Longevity

At Blackbaud K-12, we’re fortunate to work with private schools of all varieties. Some of our schools have ...

View More
E-Book: How to Choose, Roll out, and Effectively Use a Learning Management System
E-Book: How to Choose, Roll out, and Effectively Use a Learning Management System

In the school world there is something special about late winter. The hustle and bustle of starting the yea...

Check out our on-demand PRODUCT DEMOS!

WATCH NOW