What’s the ROI of a Content Management System?

November 3, 2015 Peter Baron

The results are in!

To pinpoint how onMessage enhances private school communications, we conducted a survey that invited our first 55 onMessage website schools to participate.

This group has used our CMS for over two academic years, accumulating a unique set of insights to share along the way.

Results have shown an increase in engagement across the board — from admission inquiries to parent login rate to user time on site.

Here’s a quick snapshot of some of the data. Check out the full infographic below to see the full value and ROI of onMessage!

60% of schools reported an increase in admission inquiries.
80% of schools reported that their onMessage website has helped meet their enrollment goals.
85% of schools reported a 30% increase in the parent login rate.*
80% of schools reported an increase in user time on site.
On average, schools are posting 6 or more pieces of content per week.
74% of schools feel more informed about their web analytics since moving to onMessage.

*Schools moving from Podium to onMessage were measured in this statistic.

About the Author

Peter Baron

As senior product marketing manager, Peter Baron is focused on illustrating how Blackbaud K-12’s software builds deeper connections among key school community stakeholders, including parents, teachers and students. Peter regularly contributes to various online communities and education conferences like NAIS, CASE/NAIS & SSATB to explain the importance of providing modern, user-friendly experiences for school constituents. Peter hosts Blackbaud K-12's Get Connected Podcast and is the founder of edSocialMedia, a community-driven site dedicated to exploring the role of social media in education. Peter also serves as a trustee for Wolfeboro, The Summer Boarding School and is an Executive Committee member of TABS’ North American Boarding School Initiative.

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