Move beyond sending bulk letters by using a variety of approaches to personalize the admission experience. Private schools utilize personalization by strategically developing and delivering focused real-time content. Think of all the personalized communications you receive from all over. Whether your buying books, reading the news, or just searching the web, you can expect messages to be tailored to your interests. So if you want to win over the hearts and minds of prospective parents, you've got to make it personal for them. Get started with our tips for personalizing the admissions journey and check out our on-demand webinar for real examples from schools that are getting incredible admissions results.