The Parent Experience Journey Map

June 1, 2016

Use this worksheet to brainstorm what your school's unique parent experience looks like. 

Mapping out the four stages of your school's parent journey from discovery to onboarding to graduation and beyond ensures that each interaction strengthens the parent-school relationship. By having an idea of the key moment at each stage and how to handle them, parents are provided with an experience that they are looking for at a private school. 

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