The Power of Experiences: The Fourth Pillar of Content Marketing

July 29, 2016

You’re probably familiar with the three traditional pillars of content marketing—creation, distribution, and insight. But over the last few years a fourth pillar has emerged, one that far too many marketers still tend to overlook when crafting their marketing strategies—experiences. Attendees of this session will learn how marketers and educators can use content to create amazing experiences that drive awareness and engagement.

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