80% of independent school constituents are on Facebook and LinkedIn. As donor information migrates to these platforms, social media is no longer just an engagement tool. Today, many leading organizations have found success by leveraging external insights with internal advancement data. Today, many independent schools are still struggling to articulate the ROI of social media and how to incorporate it with giving data and other capacity indicators. In this interactive discussion, EverTrue will highlight independent school advancement leaders at the forefront of emerging trends in social donor management. We will share some examples that illustrate how leading independent schools are integrating social media into their advancement objectives. Our objective is for attendees to learn how to:
- Build an audience on social media
- Understand the social audience in relation to existing donor data
- Use social insights to "make the ask"
- Better communicate the ROI of social media to key stakeholders