Retargeting: A Must-Have Digital Strategy for Every Private School

August 2, 2016

The internet has allowed us to shop for almost anything we can imagine, including education. An enormous amount of research can be done just by visiting a school website. Families considering a school are able to view videos, read academic descriptions, and look at photos to gain insight into that school's student population. But we want those families to do more than visit our website. We want them to complete forms, attend open houses, and engage with us. But how? Retargeting is a must-have online marketing strategy that gives you the opportunity to get back in front of students and parents after they leave your website. In this session, we will examine how retargeting can keep your school top of mind and deliver a call to action for prospects and their families who have shown intent.

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Heads of School Are Your Marketing Quarterbacks
Heads of School Are Your Marketing Quarterbacks

Chuck English, English Marketing Works

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