Cultivating Alumni: Communicate Effectively with Them to Create Lifelong Donors

September 26, 2016

Communication is the bedrock of great alumni fundraising. In order to turn your school’s former students into the school’s lifelong givers, you must build strong relationships with them. The process of communicating effectively with alumni in order to build great relationships with them is called cultivation.

If you’ve followed this series, you know from my previous eBook Starting Off on
the Right Foot that the cultivation process begins before your students even leave
the school and launches in earnest shortly after graduation day. In this guide,
we’re going to take a closer look at how you can cultivate and communicate with
your alumni to build lifelong donor relationships with former students.
Previous Video
Alumni Cultivation: The Best Ways to Communicate with Your Alumni to Turn Them into Lifelong Donors
Alumni Cultivation: The Best Ways to Communicate with Your Alumni to Turn Them into Lifelong Donors

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Mastering the Alumni Module and Managing Alumni in Raiser’s Edge
Mastering the Alumni Module and Managing Alumni in Raiser’s Edge

Hosted by Bill Connors, Raiser's Edge Consultant

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