Communication is the bedrock of great alumni fundraising. In order to turn your school’s former students into the school’s lifelong givers, you must build strong relationships with them. The process of communicating effectively with alumni in order to build great relationships with them is called cultivation.
Cultivating Alumni: Communicate Effectively with Them to Create Lifelong Donors
If you’ve followed this series, you know from my previous eBook Starting Off on
the Right Foot that the cultivation process begins before your students even leave
the school and launches in earnest shortly after graduation day. In this guide,
we’re going to take a closer look at how you can cultivate and communicate with
your alumni to build lifelong donor relationships with former students.