Great alumni fundraising programs are robust. They don’t rely on just one tactic or strategy. Your alumni development program should include a wide variety of fundraising tactics to make sure that your former students have multiple opportunities to deepen their relationships with your school and financially support your institution.
Over the course of this webinar and eBook series, you’ve read about how to engage your alumni in the development process and how to communicate with your former students effectively. In this guide, we’re going to take a deeper look at how to maximize your alumni fundraising tactics. Specifically, we’ll review best practices for holding better fundraising events, raising money through monthly giving, and writing better annual appeal letters.