It’s open house season! We’re right in the middle of that busy stretch of the admission calendar when schools across the country are welcoming prospective students to their campuses.
It’s a critical point in the admission funnel — I can’t tell you how many times admission officers have told me that if they can just get a family to campus, they know their chances of yielding that student increases significantly.
Understanding this, a thread on our Blackbaud K-12 Community site caught my attention. How can a school “best leverage onBoard for our Open House?”
People chimed in and suggested promoting the parent experience with a “test account,” creating an event specific inquiry form that families who skipped the registration process can fill out when they arrive, and using official notes for documentation purposes.
To see the full answers and learn from their advice, check out the thread below or click here.
But, let me leave you with this question — how have you used onBoard to compliment your open house event? Leave a comment below. We’d love to hear from you!
About the Author
Peter Baron is the Chief Member Relations Officer at the Enrollment Management Association. Prior to joining EMA, Peter served as a senior product marketing manager, for Blackbaud K-12. Peter is the founder of edSocialMedia, a community-driven site dedicated to exploring the role of social media in education. He regularly contributes to various online communities and education conferences like NAIS, CASE/NAIS & SSATB to explain the importance of providing modern, user-friendly experiences for school constituents. Peter also serves as a trustee for Wolfeboro, The Summer Boarding School and is an Executive Committee member of TABS’ North American Boarding School Initiative.Follow on Twitter More Content by Peter Baron