Though enrollment has always been one of the three most crucial areas for independent schools, it has emerged as the most significant, with many schools buffeted by demographic, societal, financial, and competitive changes. Below you will find new ways of approaching that most critical process: enrollment marketing.
In this eBook from William Bullard, you will discover how you can bolster your enrollment marketing and achieve greater ROI and yield through a five-stage model:
1. Marketing strategy
2. Marketing programs
3. Innovative approaches to increase applications
4. Targeted, personal communications
Building on the foundational piece of a solid strategy, the second stage of enrollment marketing focuses on utilizing tailored marketing campaigns to increase interest and inquiries. The third stage prioritizes boosting applications via targeted, data-driven marketing and lead nurturing, followed by innovative personalization techniques that will improve yield. Lastly, in stage five, I discuss that most crucial and often under-appreciated goal: increasing retention through broader organizational strategies and marketing execution with a special focus on the transitional grades.
Please download the eBook above to learn more.
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