Moving Beyond Mailmerge: The Personalized Admission Journey

May 17, 2016 Peter Baron

Let's face it, sending bulk letters no longer cuts it. Families are getting personalized communications from all over the web.

Has your admission office graduated into the age of personalized web marketing? Are you delivering tailored emails from your enrollment management system? Are you keeping families in the loop, real-time, using tools like the admission checklist in onBoard as they work their way through the admission process?

Watch to see how schools both big and small are personalizing the parent experience to great results!

About the Author

Peter Baron is the Chief Member Relations Officer at the Enrollment Management Association. Prior to joining EMA, Peter served as a senior product marketing manager, for Blackbaud K-12. Peter is the founder of edSocialMedia, a community-driven site dedicated to exploring the role of social media in education. He regularly contributes to various online communities and education conferences like NAIS, CASE/NAIS & SSATB to explain the importance of providing modern, user-friendly experiences for school constituents. Peter also serves as a trustee for Wolfeboro, The Summer Boarding School and is an Executive Committee member of TABS’ North American Boarding School Initiative.
Follow on Twitter More Content by Peter Baron

A place for private school future makers
to get INSPIRED and EDUCATED.

Moving Beyond Mailmerge: The Personalized Admission Journey

About the Author

Previous Video

View More

Moving Beyond Mailmerge: The Personalized Admission Journey

About the Author

Previous Video

View More

Other content in this Stream

Listen to K–12 private school attrition expert Jill Goodman discuss ways that schools can keep newly enrolled families engaged once the pandemic is over.

Follow these tips from Metairie Park Country Day School for successful adoption of Blackbaud's Online Committee Review functionality.

Admissions officers know the importance of building relationships with applicant families. Learn how to establish connections when you can't meet face-to-face.

There are many key factors of the parent experience, however it all begins with admissions where first impressions are critical. Deliver a red-carpet parent experience with these tips.

Listen to Travis Warren discuss the key initiatives for Blackbaud K–12 in 2020 on the Get Connected podcast.

Gain insight into what is important to parents as part of their experience at the schools their children attend with this free eBook from Chuck English.

William Bullard joins the Get Connected podcast to discuss how independent schools can increase applications and boost yield by fine-tuning the five stages of enrollment marketing.

Discover how to bolster enrollment marketing and achieve greater ROI and yield through the five-stage model in this free eBook.

Ready to reevaluate your admissions communications? Use this document as a worksheet to audit and improve your existing admissions materials, one step at a time.

The pressure to make the “right” choice when selecting a new enrollment management system for your school can seem daunting. Simplify the process by focusing on these key features.

Every school business office knows that it’s a challenge to get enrollment contracts signed and returned in a timely manner. These tips can help make contract collection stress-free for your school.

Smooth sailing during contract season is a great start toward the efficiencies of a fully connected system. Follow these tips to ensure a smooth enrollment contract process at your school.

Learn how to create an email workflow you can nurture prospective families as potential customers, improve their connection to the school, and increase the likelihood that these families will enroll.

Check out these tips to learn how to maximize online checklists in a student enrollment system to benefit both candidate families and your admissions office.

Follow these tuition enrollment preparation and communication tips to put your school's families on the fast track to enrollment success.

Introducing the marketing plan for school marketers who don't have the time to plan.

Check out these helpful tips for admissions-boosting CTA best practices when engaging prospective students and families during their decision-making process.

Learn how to optimize the Tuition page for prospective parents and search engines alike.

A couple of episodes back, we talked about the evolution of communications & marketing office in private schools. Today, we focus the lens on the admission office. Over the past 15 years, the...

What if I told you that packaging existing expertise and materials into a compelling, gated content offer can create an admission pipeline that yields a collective thumbs up from your school’s...