Moving Beyond Mailmerge: The Personalized Admission Journey

Let's face it, sending bulk letters no longer cuts it. Families are getting personalized communications from all over the web.

Has your admission office graduated into the age of personalized web marketing? Are you delivering tailored emails from your enrollment management system? Are you keeping families in the loop, real-time, using tools like the admission checklist in onBoard as they work their way through the admission process?

Watch to see how schools both big and small are personalizing the parent experience to great results!

About the Author

Peter Baron is the Chief Member Relations Officer at the Enrollment Management Association. Prior to joining EMA, Peter served as a senior product marketing manager, for Blackbaud K-12. Peter is the founder of edSocialMedia, a community-driven site dedicated to exploring the role of social media in education. He regularly contributes to various online communities and education conferences like NAIS, CASE/NAIS & SSATB to explain the importance of providing modern, user-friendly experiences for school constituents. Peter also serves as a trustee for Wolfeboro, The Summer Boarding School and is an Executive Committee member of TABS’ North American Boarding School Initiative.

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