Emily Cretella

Emily Cretella is a marketing strategist and copywriter who helps her clients create and share stories that make audiences take action. As owner of Cursive Content Marketing, Emily provides consulting, copywriting services and workshops to independent schools and higher education. Read her stories at cursivecontent.com.

  • 10 Effective Ways to Streamline Parent Communications

    10 Effective Ways to Streamline Parent Communications

    Learn how to tailor your school’s story to satisfy current and prospective parents.

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  • Pass or Fail: 16 School Website Mistakes to Avoid

    Pass or Fail: 16 School Website Mistakes to Avoid

    Is your school website inadvertently working against you? Use this worksheet to make sure your school’s site is filled with do’s—and then make a plan to address the don’ts.

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  • The Word-of-Mouth School Marketing Toolkit

    The Word-of-Mouth School Marketing Toolkit

    Learn how to harness the power of parents, alumni, and donors with this word-of-mouth school marketing toolkit from Emily Cretella.

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  • Setting Up Your Blog: School Blogging Series, Part 3

    Setting Up Your Blog: School Blogging Series, Part 3

    Once you have your blog strategy and editorial calendar developed for your school, learn how to set up your blog with these tips.

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  • Creating Your Content Calendar: School Blogging Series, Part 2

    Creating Your Content Calendar: School Blogging Series, Part 2

    Learn more about structuring a successful school blogging calendar with these tips from Emily Cretella.

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  • Start With Strategy: School Blogging Series, Part 1

    Start With Strategy: School Blogging Series, Part 1

    So you want to create a blog for your school…but you have no idea where to start. Review these tips to launch your school blog as well as establish a strategy to reach your goals.

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  • Six Storytelling Strategies for Your School Website Homepage

    Six Storytelling Strategies for Your School Website Homepage

    The website homepage is your school's front door for prospective families—these tips will help ensure you have a firm welcoming strategy behind it.

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  • School Marketing Brainstorm: An End-of-Year Exercise to Think Big

    School Marketing Brainstorm: An End-of-Year Exercise to Think Big

    The end of the year is the perfect time to step back and think about the goals you're trying to achieve. Use this worksheet to set yourself up for an inspired year of school marketing.

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  • How to Create a Simple, Effective School Social Media Strategy

    How to Create a Simple, Effective School Social Media Strategy

    Learn how to create a simple social media strategy for your school that will help tell the school’s story and keep content fresh.

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  • How to Use Storytelling in Your School Marketing

    How to Use Storytelling in Your School Marketing

    Learn how to connect with the school's audience by incorporating storytelling into your marketing efforts.

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  • 5 Simple Ways to Improve Your School Blog

    5 Simple Ways to Improve Your School Blog

    Learn how to make your school's blog work harder as a marketing and communications tool.

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  • Does your school REALLY have a story?

    Does your school REALLY have a story?

    Learn the three critical components to crafting an effective school story that appeals to admission prospects.

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  • School Marketing Check-in: Measuring Your Storytelling Success

    School Marketing Check-in: Measuring Your Storytelling Success

    Summer is the perfect time to review communication wins and plan ahead for more storytelling opportunities. This checklist will help you plan for another year of content marketing success.

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  • Summer Sprint: Tackling That School Marketing Project Before September

    Summer Sprint: Tackling That School Marketing Project Before September

    Select, plan, and successfully complete a summer marketing project for your school.

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  • 5 Tips to Improve Your School Marketing Emails

    5 Tips to Improve Your School Marketing Emails

    Learn how you can transform your school’s marketing emails into true conversation starters and community builders.

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  • Opt-In Marketing: A School's Starter Guide

    Opt-In Marketing: A School's Starter Guide

    Do you want to make your school website visitors’ lives (and their decisions) easier? Learn how opt-in marketing can help your website stand out!

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  • 3 Strategy Tweaks for Better School Content Marketing

    3 Strategy Tweaks for Better School Content Marketing

    Follow these tips from strategist Emily Cretella to revitalize your school's content marketing plan by leveraging existing content.

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  • School Website Landscaping Checklist

    School Website Landscaping Checklist

    Is your school's website getting overgrown and outdated. Check out these website landscaping tips to keep your site flourishing.

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  • 6 Admissions-Boosting Website Calls-to-Action for Schools

    6 Admissions-Boosting Website Calls-to-Action for Schools

    Is your school's website properly converting Admissions traffic into inquiries? Learn how to fine-tune calls-to-action so that prospects take the next step.

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  • 10 Questions You Need to Ask to Strengthen Your School’s Website Admissions Content

    10 Questions You Need to Ask to Strengthen Your School’s Website Admissions Content

    Yes, content is king, and the Admissions section rules private school websites. Learn how to attract and convince prospective families with these tips.

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