Peter Baron

Peter Baron is the Chief Member Relations Officer at the Enrollment Management Association. Prior to joining EMA, Peter served as a senior product marketing manager, for Blackbaud K-12. Peter is the founder of edSocialMedia, a community-driven site dedicated to exploring the role of social media in education. He regularly contributes to various online communities and education conferences like NAIS, CASE/NAIS & SSATB to explain the importance of providing modern, user-friendly experiences for school constituents. Peter also serves as a trustee for Wolfeboro, The Summer Boarding School and is an Executive Committee member of TABS’ North American Boarding School Initiative.

  • Making the Most of Your 225th: Media Strategy for a School's Big Anniversary

    Making the Most of Your 225th: Media Strategy for a School's Big Anniversary

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  • Partner Spotlight: Collecting and Sharing School Memories with Vidigami

    Partner Spotlight: Collecting and Sharing School Memories with Vidigami

    Vidigami offers a photo management solution used by more than 100 leading independent schools in North America.

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  • The CFO’s Impact on School Marketing

    Schools face challenges that didn’t exist 20 years ago. From recruiting to philanthropy, administrators must better utilize new communication tools and marketing tactics to stay ahead.   But how...

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  • Retargeting 101: What Private Schools Need to Know #PODCAST

    There’s no shortage of ways that schools have invested in online marketing — social media, PPC, SEO are just a few popular approaches. But one that may be new to folks listening is “Retargeting.”...

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  • Are you spending enough time in Google Analytics?

    Let me pose this question — how many hours a week do you spend creating and posting content to your school’s front end website? I’m guessing it’s a sizeable chunk of time and for good reason. Your...

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  • Are you spending enough time in Google Analytics?

    Let me pose this question — how many hours a week do you spend creating and posting content to your school’s front end website? I’m guessing it’s a sizeable chunk of time and for good reason. Your...

    Read
  • How do you redefine your brand position in a competitive private school market? #PODCAST

    Stories of transformation rank high on the list of most our popular episodes. For instance, the work that Greg Bamford’s doing to boost enrollment at Watershed School stands out as one of our most...

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  • How do you redefine your brand position in a competitive private school market? #PODCAST

    Stories of transformation rank high on the list of most our popular episodes. For instance, the work that Greg Bamford’s doing to boost enrollment at Watershed School stands out as one of our most...

    Read
  • Amplify Your School’s Development Efforts with Peer-to-Peer Fundraising #PODCAST

    Think about all of the events you run at your school that calls on the community to contribute and raise awareness. Maybe it’s a 5k to support an on-campus cause or perhaps it’s a fundraising...

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  • Amplify Your School’s Development Efforts with Peer-to-Peer Fundraising #PODCAST

    Think about all of the events you run at your school that calls on the community to contribute and raise awareness. Maybe it’s a 5k to support an on-campus cause or perhaps it’s a fundraising...

    Read
  • What Can You Learn from Your Website in 8 Seconds or Less? #PODCAST

    Competition to stand out online is fierce — the importance for schools to articulate their value and demonstrate fit is paramount when marketing to prospective families. Heightened admission...

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  • Is Your School Using A Community-Based Approach to Teaching Digital Citizenship? #PODCAST

      In 2016, there has never been a greater need to talk about digital literacies as they apply to today’s students — as a parent of iPad loving kids, this is certainly a topic I think about a lot....

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  • What’s the Impact of Social & Community Marketing on Millennial Parents?

    In episode 32 of Blackbaud K-12’s Get Connected Podcast, Arnaud Prevot returns to build on our earlier conversation about Generational Marketing and dive into a new concept: the role of social and...

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  • What’s Your School’s Value Proposition?

    More and more, school admission offices are being forced to anticipate and react to heightened expectations from parents. It only makes sense — for many families, a private school tuition is the...

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  • What’s the Makeup of the Perfect Private School Admission Team? #PODCAST

    What’s the Makeup of the Perfect Private School Admission Team? #PODCAST

    A couple of episodes back, we talked about the evolution of communications & marketing office in private schools. Today, we focus the lens on the admission office. Over the past 15 years, the...

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  • Two Private School Marketing Experts Get Tactical with Inbound Marketing #PODCAST

    Have you heard? We recently publish a free e-book just for you, The Complete Guide to Inbound Marketing for Private Schools: A Step-by-Step Audit for Your Website.   Written by Scott Allenby,...

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  • What’s the Makeup of the Perfect Private School Marketing Team? #PODCAST

    As someone who has worked with schools for more than 15 years, I’ve seen communication offices undergo some significant changes. From a single person office that may have been part of a...

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  • Being Helpful Isn’t Just Nice – It’s a Great Marketing Strategy! #PODCAST

    Being Helpful Isn’t Just Nice – It’s a Great Marketing Strategy! #PODCAST

    Accomplished videographer & school consultant Hans Mundahl’s upcoming free online course on video production got me thinking. Teaching schools to be better at video production? What a great way to...

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  • A 20% Increase in Enrollment & How it was Done! #PODCAST

    A 20% Increase in Enrollment & How it was Done! #PODCAST

    Imagine you’re a new head of school. Enrollment’s down, and your board of directors tasked you with boosting the numbers. Where do you start? How do you quickly (and thoughtfully, mind you) assess...

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