William Bullard

William Bullard is the founder of EdChanges, a marketing firm that offers educational institutions a breadth of strategic marketing services. William moved into education in 2012 after a business career that included direct marketing, wireless communications, and lead generation and nurturing. He was the director of communications at two Boston-area schools before starting EdChanges in 2016, from which he has consulted with many schools, service providers, marketing agencies, and non-profits. His content marketing includes articles, webinars, eBooks, and speaking engagements for Blackbaud, NAIS, the Enrollment Management Association, Finalsite, Independent Thinking’s Head’s Letter, and other school leaders. William is deeply steeped in independent schools, having attended Pike and Berkshire Schools, where he has over a 100-year family history. His children gained an excellent education at Gilman and Bryn Mawr in Baltimore. William has found his two non-profit board memberships rewarding and valuable to his education marketing work, and enjoys volunteering for his alma mater, Trinity College. He can be reached at wrbullard@edchanges.com.

  • Using Data to Drive Your School's Enrollment Marketing

    Using Data to Drive Your School's Enrollment Marketing

    Knowing the data points to monitor, and how to use the data, is the key to taking enrollment marketing to the next level from initial strategy planning through retention. Get started here.

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  • Maximizing the Five Stages of Enrollment Marketing

    Maximizing the Five Stages of Enrollment Marketing

    Discover how to bolster enrollment marketing and achieve greater ROI and yield through the five-stage model in this free eBook.

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