Blackbaud School Website System

Attract admission prospects with Blackbaud School Website System™ (formerly onMessage^®), the leading CMS designed for the unique requirements of private schools. Create an eye-catching home page, drive search traffic to a landing page, update athletic team schedules, and collect online donations. Best of all, schools get more design control over their websites, boosting ROI by reducing long-term maintenance costs and allowing schools to create multiple sites.

Key Features for Private School Websites

• Responsive web design (RWD)
• The ability to create and manage pages with the flexibility to customize layouts per page
• Over 50 drag-and-drop content and functionality widgets to add features to pages, such as photo galleries or faculty directories
• Full control over the design style sheets
• Ability to add new websites for special programs, such as a summer mini-site, without incurring additional hosting fees
• Specialty pages for the academic curriculum guide and athletic team pages
• E-commerce functionality for the school store, event registrations, and online giving
• Filterable calendars that can pull events from the school’s Google Calendar^TM views
• Landing pages for marketing campaigns that are hidden from site navigation
• Emergency notice pop-ups for school cancellations 

Benefits to Your School

Save time.

• Edit content on pages
• Manage navigation through drag-and-drop menu functionality
• Publish content to multiple locations without duplicate entry, and set publish and expire dates
• Connect e-commerce features to approved payment gateways for automatic credit card processing
• Easily add third-party embed codes, such as Facebook^® feeds and YouTube™ videos
• Instantly turn any page into the home page with a simple setting adjustment
• Copy page layouts, content styles, and design templates
• Appropriately divide the workload with three levels of website and content management access permissions

Boost ROI.

• Full access to the design style sheet gives schools the ability to make in-house edits, saving money on long-term upkeep costs
• Photo and video file hosting is included with subscription
• Recurring donations can be collected across various funds
• Advanced, built-in features—such as responsive design, mega menus, and background image carousels—significantly reduce production costs
• Multiple sites can be created without incurring additional hosting fees—copy design templates from one site to another to save on design expenses
• Core functionality of Blackbaud’s education management portfolio (formerly the "ON" Products) is included with the subscription, adding features such as filterable calendars, e-newsletters, and resource board portals to share internal information with parents
• Information from Blackbaud’s education management solutions can be leveraged to create a faculty directory; sortable curriculum guide with course descriptions and faculty listing; and athletic team pages with schedules and coaches
• Free DNS hosting is included for the school’s website domain 

Attract website traffic.

• Gain favor with Google® by creating a website that performs well on mobile devices—another benefit of responsive design
• Maximize keyword performance with search engine optimization (SEO) features:

        ✓ Editable title tags and meta descriptions

        ✓ Readable URLs (canonical URLs avoid duplicate content issues)

        ✓ Header tag hierarchy automatically applied to page titles, widget titles, and content

            item headlines

        ✓ Image ALT tags automatically applied to photo captions and titles

• Open graph tags for sharing news and video URLs on Facebook
• Create unique landing pages for special campaigns and add digital marketing tracking
• Easily embed Google Analytics™ tracking code to monitor website performance

Your Whole School, Connected

How can Blackbaud School Website System help connect your whole school?

• Admission inquiry forms feed candidate data into Blackbaud Enrollment Management System^TM (formerly onBoard^®)
• Athletic team pages display schedules and team content from Blackbaud Learning Management System^TM (formerly onCampus^®)
• Home page news seamlessly aggregates into the weekly e-newsletter
• Credit card payments on giving forms, event registrations, or school-store purchases automatically process through Blackbaud Merchant Services™

Please download the school website feature sheet to learn more.