Attract admission prospects with Blackbaud School Website System™ (formerly onMessage®), the leading CMS designed for the unique requirements of private schools. Create an eye-catching home page, drive search traffic to a landing page, update athletic team schedules, and collect online donations. Best of all, schools get more design control over their websites, boosting ROI by reducing long-term maintenance costs and allowing schools to create multiple sites.
Key Features for Private School Websites
- Responsive web design (RWD)
- The ability to create and manage pages with the flexibility to customize layouts per page
- Over 50 drag-and-drop content and functionality widgets to add features to pages, such as photo galleries or faculty directories
- Full control over the design style sheets
- Ability to add new websites for special programs, such as a summer mini-site, without incurring additional hosting fees
- Specialty pages for the academic curriculum guide and athletic team pages
- E-commerce functionality for the school store, event registrations, and online giving
- Filterable calendars that can pull events from the school’s Google CalendarTM views
- Landing pages for marketing campaigns that are hidden from site navigation
- Emergency notice pop-ups for school cancellations
Benefits to Your School
Save time.
- Edit content on pages
- Manage navigation through drag-and-drop menu functionality
- Publish content to multiple locations without duplicate entry, and set publish and expire dates
- Connect e-commerce features to approved payment gateways for automatic credit card processing
- Easily add third-party embed codes, such as Facebook® feeds and YouTube™ videos
- Instantly turn any page into the home page with a simple setting adjustment
- Copy page layouts, content styles, and design templates
- Appropriately divide the workload with three levels of website and content management access permissions
Boost ROI.
- Full access to the design style sheet gives schools the ability to make in-house edits, saving money on long-term upkeep costs
- Photo and video file hosting is included with subscription
- Recurring donations can be collected across various funds
- Advanced, built-in features—such as responsive design, mega menus, and background image carousels—significantly reduce production costs
- Multiple sites can be created without incurring additional hosting fees—copy design templates from one site to another to save on design expenses
- Core functionality of Blackbaud’s education management portfolio (formerly the "ON" Products) is included with the subscription, adding features such as filterable calendars, e-newsletters, and resource board portals to share internal information with parents
- Information from Blackbaud’s education management solutions can be leveraged to create a faculty directory; sortable curriculum guide with course descriptions and faculty listing; and athletic team pages with schedules and coaches
- Free DNS hosting is included for the school’s website domain
Attract website traffic.
- Gain favor with Google® by creating a website that performs well on mobile devices—another benefit of responsive design
- Maximize keyword performance with search engine optimization (SEO) features:
✓ Editable title tags and meta descriptions
✓ Readable URLs (canonical URLs avoid duplicate content issues)
✓ Header tag hierarchy automatically applied to page titles, widget titles, and content
item headlines
✓ Image ALT tags automatically applied to photo captions and titles
- Open graph tags for sharing news and video URLs on Facebook
- Create unique landing pages for special campaigns and add digital marketing tracking
- Easily embed Google Analytics™ tracking code to monitor website performance
Your Whole School, Connected
How can Blackbaud School Website System help connect your whole school?
- Admission inquiry forms feed candidate data into Blackbaud Enrollment Management SystemTM (formerly onBoard®)
- Athletic team pages display schedules and team content from Blackbaud Learning Management SystemTM (formerly onCampus®)
- Home page news seamlessly aggregates into the weekly e-newsletter
- Credit card payments on giving forms, event registrations, or school-store purchases automatically process through Blackbaud Merchant Services™
Please download the school website feature sheet to learn more.