Episode 57 of the Get Connected podcast, The Secret to School Website Redesigns, finds our hosts switching seats as Jeff Ritter from St. John's School interviews Daren Worcester on his recent Blackbaud K-12 eBook, How to Design the Best Private School Website.
So what's the secret to creating the best school website? Planning.
"We've all been [approaching] school website redesigns the same way," Daren said, "and I don't want to go as far as to say it's broke, because it works, you get a good website, but if we're looking for a way to improve and a way to do things better, I feel like we could take this to the next step."
To dig into how schools can better plan for the redesign process, Jeff asks Daren the following questions:
- If you could tell schools one thing about planning a redesign, what would you tell them?
- What's the right level of involvement for a committee in the redesign process?
- What is the purpose of the school's public website?
- What's the big deal about fresh photos on the website?
- What are your guidelines for picking home page photos?
- Why do you say that video shouldn't be on the school's home page?
- What's the big deal about SEO? If I have a wait list at every grade level, do I need to focus on SEO?
- Why do delays happen during the content gathering stage?
- What should go into picking a CMS?
- What about selecting a designer?
- Why is a scope of work so important?
- What should a school expect in regards to timeline?
- What is the one unforgivable mistake?
To hear Daren's answers to these questions and more, listen to the podcast above, download the episode, or subscribe to the Get Connected podcast channel on iTunes.