Creating an Award-Winning School Website

October 10, 2019 Daren Worcester

Get Connected podcast banner graphic with a photo of Rachel Welsh.

Episode 67 of the Get Connected Podcast welcomes Rachel Welsh, director of data operations and webmaster at The Shipley School, and Corwin Bermudez, an award-winning senior designer on Blackbaud K–12's services team. Together, they discuss the process of developing Shipley's website, which won Best Education Website in the annual WebAwards

Topics discussed in this episode:

  • Knowing when the time is right to redesign
  • Pain points of Shipley's aging website and goals for the new site
  • How much consideration is given to the competition during the design process
  • Identifying the right messaging and content for the home page
  • Benefits of Blackbaud K–12's collaborative design process
  • Usability, and addressing navigation challenges
  • Preparing for a redesign in advance to get the best results 

Get Connected to this discussion by listening to the podcast above, downloading the episode, or subscribing to our podcast channel on iTunes or Google Play.

About the Author

Daren Worcester

Daren Worcester has been a member of the Blackbaud K-12 team for 17 years, assisting hundreds of independent schools through a variety of website development roles. A former copywriter and a published author with an appetite for SEO, Daren currently serves as the senior content marketing manager for K-12.

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