Don’t Let the Summer Slip By: Top Tips to Position Your School’s Content for the Fall!

July 8, 2017 Peter Baron

We may be in the early days of summer, but marketing expert Emily Cretella, Cursive Content Marketing, urges every school communications pro to start planning now for the fall.

Emily is our guest on Episode 47 of Blackbaud’s Get Connected Podcast, and she’s here to share her top tips for getting the most of the summer planning.

We covered a lot of ground from why it’s critical to use this quiet time to audit your content, how you can find and improve under-performing site pages, best ways to plan your editorial content for the next year, and an exciting new tool to help you manage your social strategy.

If you’re attending next week’s User Conference in Boston, don’t miss her session, Storytelling Online: Transforming Your School Website into a Marketing and Admissions Resource, on Thursday. Make sure to say hi and ask her your most pressing content-related questions.

Also, before Emily joins us, we share some big news in Hans’ world! Make sure to listen all the way through.

Don't forget to let us know what you think! And don't forget to send us your questions about marketing, websites, social media, and video - we'll answer them on the air and make you a part of the conversation!

In fact if you really want to be awesome record a question using your phone and email it to us at peter.baron@blackbaud.com or hans@hansmundahl.com. We’ll try to include it in a future episode

You have a few listening options. Download the episode, listen to the podcast above or subscribe to our channel on iTunes!

If you’re a fan of the podcast, please do us a favor and rate and review the show on iTunes. Your support is very much appreciated.

About the Author

Peter Baron is the Chief Member Relations Officer at the Enrollment Management Association. Prior to joining EMA, Peter served as a senior product marketing manager, for Blackbaud K-12. Peter is the founder of edSocialMedia, a community-driven site dedicated to exploring the role of social media in education. He regularly contributes to various online communities and education conferences like NAIS, CASE/NAIS & SSATB to explain the importance of providing modern, user-friendly experiences for school constituents. Peter also serves as a trustee for Wolfeboro, The Summer Boarding School and is an Executive Committee member of TABS’ North American Boarding School Initiative.
Follow on Twitter More Content by Peter Baron

Return to Home

A place for private school future makers
to get INSPIRED and EDUCATED.

Don’t Let the Summer Slip By: Top Tips to Position Your School’s Content for the Fall!

About the Author

Previous Article

View More

Don’t Let the Summer Slip By: Top Tips to Position Your School’s Content for the Fall!

About the Author

Previous Article

View More

Recently Viewed

Take a look at the three lessons Travis Warren shared about the current moment for private K–12 schools and what the road ahead may hold.

Take a look at how Blackbaud K–12 has reimagined its annual user conference as a virtual event open to all private schools.

Learn how teachers can assess a student’s mastery of skills with the new competency-based education features in Blackbaud Learning Management System.

TextbookHub Founder Javier Jurado offers advice on how digital textbooks can help schools transition to hybrid and distance learning models.

Listen to our panel of ed-tech leaders discuss the back-to-school considerations for hybrid and remote learning models.

Learn how three Blackbaud K–12 schools are approaching online assessments and grading during distance learning.

Listen to Nicole Mann of SOS ThreeSixty discuss practical advice for school admins, teachers, and parents to keep kids safe online during COVID-19.

Learn how private schools are finding ways to manage tuition that supports families and maintains the institution's financial health during COVID-19.

Listen to Blackbaud K–12 Advisory Board members discuss how their schools and communities are adapting to distance learning.

We asked the experts—our schools—how they're fostering social-emotional development during distance learning.

The successful transition to distance learning by schools and their families is visible in the usage of Blackbaud's LMS.

Learn how we've pivoted on Blackbaud's LMS development to prioritize enhancements that aid distance learning.

Schools transitioning to distance learning are encountering surprise guests disrupting virtual classes. These eight tips will help keep the pranksters out.

Attendance tracking is challenging for schools adopting synchronous, asynchronous, and blended distance learning methodologies. See how schools are adapting.

What does the surge mean for our solutions?

With so many schools going “virtual” over the coming weeks, we've compiled some recommendations and suggestions that schools and parents can use to keep the learning going at home.

Advisor roundtable.

Learn how the communication and classroom collaboration features in Blackbaud's education management solutions can help private schools prepare for the coronavirus.

Podcasting can be a compelling way to share your school story, help you stand out from competitors, and offer families an alternative way to hear from you. But, how do you get started?

Brush-up on the seven skills school marketers should master in 2020 to spend your time and resources wisely to exceed enrollment targets.