Don’t Let the Summer Slip By: Top Tips to Position Your School’s Content for the Fall!

July 8, 2017 Peter Baron

We may be in the early days of summer, but marketing expert Emily Cretella, Cursive Content Marketing, urges every school communications pro to start planning now for the fall.

Emily is our guest on Episode 47 of Blackbaud’s Get Connected Podcast, and she’s here to share her top tips for getting the most of the summer planning.

We covered a lot of ground from why it’s critical to use this quiet time to audit your content, how you can find and improve under-performing site pages, best ways to plan your editorial content for the next year, and an exciting new tool to help you manage your social strategy.

If you’re attending next week’s User Conference in Boston, don’t miss her session, Storytelling Online: Transforming Your School Website into a Marketing and Admissions Resource, on Thursday. Make sure to say hi and ask her your most pressing content-related questions.

Also, before Emily joins us, we share some big news in Hans’ world! Make sure to listen all the way through.

Don't forget to let us know what you think! And don't forget to send us your questions about marketing, websites, social media, and video - we'll answer them on the air and make you a part of the conversation!

In fact if you really want to be awesome record a question using your phone and email it to us at peter.baron@blackbaud.com or hans@hansmundahl.com. We’ll try to include it in a future episode

You have a few listening options. Download the episode, listen to the podcast above or subscribe to our channel on iTunes!

If you’re a fan of the podcast, please do us a favor and rate and review the show on iTunes. Your support is very much appreciated.

About the Author

Peter Baron is the Chief Member Relations Officer at the Enrollment Management Association. Prior to joining EMA, Peter served as a senior product marketing manager, for Blackbaud K-12. Peter is the founder of edSocialMedia, a community-driven site dedicated to exploring the role of social media in education. He regularly contributes to various online communities and education conferences like NAIS, CASE/NAIS & SSATB to explain the importance of providing modern, user-friendly experiences for school constituents. Peter also serves as a trustee for Wolfeboro, The Summer Boarding School and is an Executive Committee member of TABS’ North American Boarding School Initiative.
Follow on Twitter More Content by Peter Baron

Return to Home

A place for private school future makers
to get INSPIRED and EDUCATED.

Don’t Let the Summer Slip By: Top Tips to Position Your School’s Content for the Fall!

About the Author

Previous Article

View More

Don’t Let the Summer Slip By: Top Tips to Position Your School’s Content for the Fall!

About the Author

Previous Article

View More

Recently Viewed

Congratulations to Crossroads School, Graland, Regis Jesuit High School, and Episcopal High School for being honored in the prestigious 2020 WebAwards.

Follow these critical steps when migrating data to a new school management system to ensure a smooth implementation, training, and years of usage.

Learn how New York City Charter School for the Arts used Blackbaud Peer-to-Peer Fundraising powered by JustGiving to make remote piano lessons possible.

Admissions officers know the importance of building relationships with applicant families. Learn how to establish connections when you can't meet face-to-face.

Learn how K–12 school closings due to COVID-19 and distance learning measures are having a surprising impact on private school enrollment for 2020-2021.

Maximize the upcoming K–12 private school admission season by incorporating these Blackbaud Enrollment Management System enhancements into your processes.

See how the push to transform education with competencies was a common thread amongst K–12 thought leaders at Blackbaud's annual private school conference.

Read the recap of educational thought leader Jessica Lahey's talk on raising resilient kids amidst remote learning at UC20.

Join us for Day 2 of Blackbaud's K–12 user conference.

In this UC20 session, our panel discussed the challenges of transitioning to remote learning, building community, and rethinking instruction this fall.

In this UC20 session, our panel offered advice on search and social media, parent engagement, school newsletters, and strategic communications.

In this UC20 session, our panel delivered actionable advice to help schools reconsider their options and lay the groundwork for financial sustainability.

Learn how Dr. Williams recommends teachers and administrators use the student-outcome data that's now available through the rise of digital classrooms.

In this UC20 session, our panel talked word-of-mouth marketing, inbound marketing, communicating the school’s value prop, and distance learning storytelling.

Take a look at the three lessons Travis Warren shared about the current moment for private K–12 schools and what the road ahead may hold.

Take a look at how Blackbaud K–12 has reimagined its annual user conference as a virtual event open to all private schools.

Learn how teachers can assess a student’s mastery of skills with the new competency-based education features in Blackbaud Learning Management System.

TextbookHub Founder Javier Jurado offers advice on how digital textbooks can help schools transition to hybrid and distance learning models.

Listen to our panel of ed-tech leaders discuss the back-to-school considerations for hybrid and remote learning models.

Learn how three Blackbaud K–12 schools are approaching online assessments and grading during distance learning.