Focusing on the 5 Stages of Enrollment Marketing

November 11, 2019 Daren Worcester

Get Connected podcast banner graphic with a photo of William Bullard

Episode 68 of the Get Connected podcast welcomes William Bullard, founder of EdChanges, a strategic marketing firm for educational institutions. William joins us to discuss his recent Blackbaud K–12 eBook, Maximizing the Five Stages of Enrollment Marketing. Topics discussed, include:

  • What are the five stages of enrollment marketing, and why are they key?
  • The necessity for conducting a brand audit as the first step of marketing strategy
  • Methodologies for market research
  • Digital advertising strategies that make sense for schools
  • The role of print in school marketing programs
  • The importance of review sites such as Niche
  • Incorporating influencer marketing
  • Multi-channel marketing strategies
  • Low-cost lead nurturing ideas for schools that aren't ready to invest in an inbound marketing system
  • How to increase yield with targeted, personal communication
  • Boosting retention by focusing on the transition years

Get Connected to this discussion by listening to the podcast above, downloading the episode, or subscribing to our podcast channel on iTunes or Google Play.

About the Author

Daren Worcester

Daren Worcester has been a member of the Blackbaud K-12 team for 17 years, assisting hundreds of independent schools through a variety of website development roles. A former copywriter and a published author with an appetite for SEO, Daren currently serves as the senior content marketing manager for K-12.

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