Making the Most of Your 225th: Media Strategy for a School's Big Anniversary

May 10, 2017 Peter Baron

Imagine the opportunity to rally a school community and build engagement around a 225th anniversary? The history, the alumni base, the numerous ways the school positively impacts the lives of its students. It’s a truly momentous occasion.

Where do you even begin the planning process? What outcomes do you want to tie to the celebration? How do you frame the event?

Berwick Academy, a Pre-K-12 private school in Berwick, ME knows first-hand what this all means — the school just celebrated its 225th.

The architects of Berwick Academy's 225th (Tracey Boucher, Director of Communications, and Stephanie Caswell, Director of The Berwick Fund and Leadership Giving) join us in this episode of Blackbaud K-12’s Get Connected Podcast to break down their entire planning journey. Hear everything from how they decided on the celebration's main 225th themes to the methods used to measure success! Have a big event coming up? Don't miss this episode!

Don't forget to let us know what you think! And don't forget to send us your questions about marketing, websites, social media, and video - we'll answer them on the air and make you a part of the conversation!

In fact if you really want to be awesome record a question using your phone and email it to us at peter.baron@blackbaud.com or hans@hansmundahl.com. We’ll try to include it in a future episode

You have a few listening options. Download the episode, listen to the podcast above or subscribe to our channel on iTunes!

If you’re a fan of the podcast, please do us a favor and rate and review the show on iTunes. Your support is very much appreciated.

About the Author

Peter Baron is the Chief Member Relations Officer at the Enrollment Management Association. Prior to joining EMA, Peter served as a senior product marketing manager, for Blackbaud K-12. Peter is the founder of edSocialMedia, a community-driven site dedicated to exploring the role of social media in education. He regularly contributes to various online communities and education conferences like NAIS, CASE/NAIS & SSATB to explain the importance of providing modern, user-friendly experiences for school constituents. Peter also serves as a trustee for Wolfeboro, The Summer Boarding School and is an Executive Committee member of TABS’ North American Boarding School Initiative.
Follow on Twitter More Content by Peter Baron

Return to Home

A place for private school future makers
to get INSPIRED and EDUCATED.

Making the Most of Your 225th: Media Strategy for a School's Big Anniversary

About the Author

Previous Article

View More

Making the Most of Your 225th: Media Strategy for a School's Big Anniversary

About the Author

Previous Article

View More

Recently Viewed

Join us for Day 2 of Blackbaud's K–12 user conference.

In this UC20 session, our panel discussed the challenges of transitioning to remote learning, building community, and rethinking instruction this fall.

In this UC20 session, our panel offered advice on search and social media, parent engagement, school newsletters, and strategic communications.

In this UC20 session, our panel delivered actionable advice to help schools reconsider their options and lay the groundwork for financial sustainability.

Learn how Dr. Williams recommends teachers and administrators use the student-outcome data that's now available through the rise of digital classrooms.

In this UC20 session, our panel talked word-of-mouth marketing, inbound marketing, communicating the school’s value prop, and distance learning storytelling.

Take a look at the three lessons Travis Warren shared about the current moment for private K–12 schools and what the road ahead may hold.

Take a look at how Blackbaud K–12 has reimagined its annual user conference as a virtual event open to all private schools.

Learn how teachers can assess a student’s mastery of skills with the new competency-based education features in Blackbaud Learning Management System.

TextbookHub Founder Javier Jurado offers advice on how digital textbooks can help schools transition to hybrid and distance learning models.

Listen to our panel of ed-tech leaders discuss the back-to-school considerations for hybrid and remote learning models.

Learn how three Blackbaud K–12 schools are approaching online assessments and grading during distance learning.

Listen to Nicole Mann of SOS ThreeSixty discuss practical advice for school admins, teachers, and parents to keep kids safe online during COVID-19.

Learn how private schools are finding ways to manage tuition that supports families and maintains the institution's financial health during COVID-19.

Listen to Blackbaud K–12 Advisory Board members discuss how their schools and communities are adapting to distance learning.

We asked the experts—our schools—how they're fostering social-emotional development during distance learning.

The successful transition to distance learning by schools and their families is visible in the usage of Blackbaud's LMS.

Learn how we've pivoted on Blackbaud's LMS development to prioritize enhancements that aid distance learning.

Schools transitioning to distance learning are encountering surprise guests disrupting virtual classes. These eight tips will help keep the pranksters out.

Attendance tracking is challenging for schools adopting synchronous, asynchronous, and blended distance learning methodologies. See how schools are adapting.