Making the Most of Your 225th: Media Strategy for a School's Big Anniversary

May 10, 2017 Peter Baron

Imagine the opportunity to rally a school community and build engagement around a 225th anniversary? The history, the alumni base, the numerous ways the school positively impacts the lives of its students. It’s a truly momentous occasion.

Where do you even begin the planning process? What outcomes do you want to tie to the celebration? How do you frame the event?

Berwick Academy, a Pre-K-12 private school in Berwick, ME knows first-hand what this all means — the school just celebrated its 225th.

The architects of Berwick Academy's 225th (Tracey Boucher, Director of Communications, and Stephanie Caswell, Director of The Berwick Fund and Leadership Giving) join us in this episode of Blackbaud K-12’s Get Connected Podcast to break down their entire planning journey. Hear everything from how they decided on the celebration's main 225th themes to the methods used to measure success! Have a big event coming up? Don't miss this episode!

Don't forget to let us know what you think! And don't forget to send us your questions about marketing, websites, social media, and video - we'll answer them on the air and make you a part of the conversation!

In fact if you really want to be awesome record a question using your phone and email it to us at peter.baron@blackbaud.com or hans@hansmundahl.com. We’ll try to include it in a future episode

You have a few listening options. Download the episode, listen to the podcast above or subscribe to our channel on iTunes!

If you’re a fan of the podcast, please do us a favor and rate and review the show on iTunes. Your support is very much appreciated.

About the Author

Peter Baron is the Chief Member Relations Officer at the Enrollment Management Association. Prior to joining EMA, Peter served as a senior product marketing manager, for Blackbaud K-12. Peter is the founder of edSocialMedia, a community-driven site dedicated to exploring the role of social media in education. He regularly contributes to various online communities and education conferences like NAIS, CASE/NAIS & SSATB to explain the importance of providing modern, user-friendly experiences for school constituents. Peter also serves as a trustee for Wolfeboro, The Summer Boarding School and is an Executive Committee member of TABS’ North American Boarding School Initiative.
Follow on Twitter More Content by Peter Baron

A place for private school future makers
to get INSPIRED and EDUCATED.

Making the Most of Your 225th: Media Strategy for a School's Big Anniversary

About the Author

Previous Article

View More

Making the Most of Your 225th: Media Strategy for a School's Big Anniversary

About the Author

Previous Article

View More

Recently Viewed

Check out the five lessons learned from implementing a total school management system in a hybrid world.

Learn more about the insight capability of SKY reporting in Blackbaud's education management solutions.

Blackbaud Education Management Solutions won first place for Best Customer Support in the Student Management Systems category in the TrustRadius Best of Education 2021 awards.

From teachers and school leaders to policy makers, education content creators act as voices of authority. We've done our homework, check out the top K–12 education influencers you need to know.

Learn how COVID-19 has shifted parent expectations of educational technology in a new study that provides a blueprint for stabilizing enrollment retention.

Learn how three early education and elementary school teachers at Metairie Park Country Day School are engaging students in virtual learning.

Listen to K–12 private school attrition expert Jill Goodman discuss ways that schools can keep newly enrolled families engaged once the pandemic is over.

Follow these tips from Metairie Park Country Day School for successful adoption of Blackbaud's Online Committee Review functionality.

Congratulations to Crossroads School, Graland, Regis Jesuit High School, and Episcopal High School for being honored in the prestigious 2020 WebAwards.

Follow these critical steps when migrating data to a new school management system to ensure a smooth implementation, training, and years of usage.

Learn how New York City Charter School for the Arts used Blackbaud Peer-to-Peer Fundraising powered by JustGiving to make remote piano lessons possible.

Admissions officers know the importance of building relationships with applicant families. Learn how to establish connections when you can't meet face-to-face.

Learn how K–12 school closings due to COVID-19 and distance learning measures are having a surprising impact on private school enrollment for 2020-2021.

Maximize the upcoming K–12 private school admission season by incorporating these Blackbaud Enrollment Management System enhancements into your processes.

See how the push to transform education with competencies was a common thread amongst K–12 thought leaders at Blackbaud's annual private school conference.

Read the recap of educational thought leader Jessica Lahey's talk on raising resilient kids amidst remote learning at UC20.

Join us for Day 2 of Blackbaud's K–12 user conference.

In this UC20 session, our panel discussed the challenges of transitioning to remote learning, building community, and rethinking instruction this fall.

In this UC20 session, our panel offered advice on search and social media, parent engagement, school newsletters, and strategic communications.

In this UC20 session, our panel delivered actionable advice to help schools reconsider their options and lay the groundwork for financial sustainability.