More and more, school admission offices are being forced to anticipate and react to heightened expectations from parents.
It only makes sense — for many families, a private school tuition is the biggest expenditure they make each year. They expect the value provided by the school to match their investment.
But how can schools make sure they clearly articulate their value proposition? What kinds of tools do they have at their disposal to share that story?
In episode 31 of Blackbaud K-12’s Get Connected Podcast, Mike Connor, Connor Associates Strategic Services, joins me to talk about value vs. cost. Mike has been thinking long and hard about this topic, and I’m excited for you to hear his tips for schools.
For a full breakdown of what we covered, make sure to check out the episode notes below.
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- Mike recently gave a workshop for ADVIS on “Exceeding Expectations in Enrollment and Retention” that dove into the idea of value vs. cost. In our conversation, he talks about the conditions in the market that are forcing schools to think about expectation management. What’s driving this conversation around value vs. cost?
- Why is it critical, now more than ever, for schools to be able to articulate their value? Is it increased competition? Mike answers these questions.
- How can schools approach communicating value? What kinds of tools do they have at their disposal to do this? What sorts of techniques should they consider?
- Mike shares examples of how schools can communicate value.
- Mike gets prescriptive and answers this: for a school beginning to think about how to articulate value via a communication and marketing plan, where should they start?
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