eBooks & Whitepapers

Our free eBooks and Whitepapers serve as in-depth guides on everything your school needs to be successful.

  • Maximizing the Five Stages of Enrollment Marketing

    Maximizing the Five Stages of Enrollment Marketing

    Discover how to bolster enrollment marketing and achieve greater ROI and yield through the five-stage model in this free eBook.

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  • Software Evaluation Toolkit

    Software Evaluation Toolkit

    Learn how to find the right software for your K–12 independent school with this toolkit.

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  • Advanced Donor Relationship Building: Unique Strategies Your School Can Use to Cultivate and Steward Donors

    Advanced Donor Relationship Building: Unique Strategies Your School Can Use to Cultivate and Steward Donors

    Learn how relationship building is the key to development success for schools in this free eBook packed with 36 unique strategies your school can use.

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  • The Word-of-Mouth School Marketing Toolkit

    The Word-of-Mouth School Marketing Toolkit

    Learn how to harness the power of parents, alumni, and donors with this word-of-mouth school marketing toolkit from Emily Cretella.

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  • Writing Our Games: Using Team Notebooks and Athletes' Journals

    Writing Our Games: Using Team Notebooks and Athletes' Journals

    Learn how writing in athletic team notebooks, journals, or training logs helps Olympians and secondary school athletes alike take their performances to the next level.

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  • How the Cloud is Changing the Security and Risk Management Conversation at Schools

    How the Cloud is Changing the Security and Risk Management Conversation at Schools

    If your school software has technical issues or server outages, how do you prepare for these instances? Review this free whitepaper to learn more about managing your health records electronically.

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  • How to Improve On-Time Tuition Payments

    How to Improve On-Time Tuition Payments

    Learn how to boost operations by reducing the burden of late tuition payments by following the best practice guidelines below.

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  • How to Create a Winning School Marketing Plan

    How to Create a Winning School Marketing Plan

    Introducing the marketing plan for school marketers who don't have the time to plan.

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  • Finding Major Donor Prospects for Your School

    Finding Major Donor Prospects for Your School

    This eBook provides a smart strategy for connecting with potential major donors to build strong relationships and make effective asks.

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  • Individualizing Student Learning with Competency-Based Education

    Individualizing Student Learning with Competency-Based Education

    Explore competency-based education with Dr. Caroline Kill from The Barstow School.

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  • Why Capital Campaigns Are Broken

    Why Capital Campaigns Are Broken

    Capital campaigns are responsible for financial aid, new buildings, and program expansions. How could something that has served schools so well actually be stretched to the breaking point?

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  • How to Hold a Successful Giving Day for Your School

    How to Hold a Successful Giving Day for Your School

    Should your school run a stand-alone giving day or participate in #GivingTuesday? Get the answer to this question and many more in this complete giving day guide.

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  • How to Design the Best Private School Website

    How to Design the Best Private School Website

    Private school website redesigns don't have to be long, arduous projects. It takes planning to avoid the mess, and this guide is packed with everything you need to know to stay a step ahead.

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  • Summer Sprint: Tackling That School Marketing Project Before September

    Summer Sprint: Tackling That School Marketing Project Before September

    Select, plan, and successfully complete a summer marketing project for your school.

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  • It's All in Your Head: Why Heads of School are Critical to Marketing Success

    It's All in Your Head: Why Heads of School are Critical to Marketing Success

    In this free eBook, Chuck English reviews the new realities of private school marketing that only heads of schools have the credibility and authority to successfully address.

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  • Enhancing Student Learning and Grading with Rubrics

    Enhancing Student Learning and Grading with Rubrics

    Rubrics are on the rise in K–12 education and this eBook explains why your school should be grading with rubrics, outlines how to implement these assessments, and provides resources for teachers.

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  • Website Content Workbook: Improving the Six Most Important Pages of Your School’s Website

    Website Content Workbook: Improving the Six Most Important Pages of Your School’s Website

    Ready to spark some website content magic? Let’s get started.

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  • Cloud Software Considerations for the Nonprofit CFO

    Cloud Software Considerations for the Nonprofit CFO

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  • Small, Fast, and Warm-Blooded: Leadership in the Small Independent School

    Small, Fast, and Warm-Blooded: Leadership in the Small Independent School

    This free eBook is for heads of small schools that want to lead with the passion and focus of a small school.

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  • The Complete Guide to Inbound Marketing for Private Schools

    The Complete Guide to Inbound Marketing for Private Schools

    This eBook will help you audit your site to make sure it’s performing as a highly functional inbound marketing engine for your school.

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