Making the Most of Your 225th: Media Strategy for a School's Big Anniversary

May 10, 2017 Peter Baron

Imagine the opportunity to rally a school community and build engagement around a 225th anniversary? The history, the alumni base, the numerous ways the school positively impacts the lives of its students. It’s a truly momentous occasion.

Where do you even begin the planning process? What outcomes do you want to tie to the celebration? How do you frame the event?

Berwick Academy, a Pre-K-12 private school in Berwick, ME knows first-hand what this all means  — the school just celebrated its 225th.

The architects of Berwick Academy's 225th (Tracey Boucher, Director of Communications, and Stephanie Caswell, Director of The Berwick Fund and Leadership Giving) join us in this episode of Blackbaud K-12’s Get Connected Podcast to break down their entire planning journey. Hear everything from how they decided on the celebration's main 225th themes to the methods used to measure success! Have a big event coming up? Don't miss this episode!

Don't forget to let us know what you think! And don't forget to send us your questions about marketing, websites, social media, and video - we'll answer them on the air and make you a part of the conversation!

In fact if you really want to be awesome record a question using your phone and email it to us at or We’ll try to include it in a future episode

You have a few listening options. Download the episode, listen to the podcast above or subscribe to our channel on iTunes!

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About the Author

Peter Baron

Peter Baron is the Chief Member Relations Officer at the Enrollment Management Association. Prior to joining EMA, Peter served as a senior product marketing manager, for Blackbaud K-12. Peter is the founder of edSocialMedia, a community-driven site dedicated to exploring the role of social media in education. He regularly contributes to various online communities and education conferences like NAIS, CASE/NAIS & SSATB to explain the importance of providing modern, user-friendly experiences for school constituents. Peter also serves as a trustee for Wolfeboro, The Summer Boarding School and is an Executive Committee member of TABS’ North American Boarding School Initiative.

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