Think about all of the events you run at your school that calls on the community to contribute and raise awareness. Maybe it’s a 5k to support an on-campus cause or perhaps it’s a fundraising challenge for young alumni.
In the age of the internet, the opportunity to reach out to your loyal community members and empower them with ways to contribute has never been greater.
Take peer to peer fundraising for example – imagine being able to set up your “supporters” with the tools they need to share their story with friends and family and raise funds on your behalf?
It’s a concept that has taken root in other areas of the nonprofit world, and the potential for private schools is great.
In episode 35 of Blackbaud K-12’s Get Connected podcast, Karlie Drutz, community manager at Blackbaud’s everydayhero joins me to talk about peer-to-peer fundraising and ways it can help schools scale their fundraising reach. Since their founding in 2007, everydayhero has been helping people all over the world, connect with and support the causes they love.
For a full breakdown of what we covered, make sure to check out the episode notes below.
If you’re a fan of the podcast, please do us a favor and rate and review the show on iTunes. Your support is very much appreciated.
- Karlie defines peer to peer fundraising and talks about how are non-profits around the world using the strategy to scale their fundraising efforts.
- Learn from Karlie the most important ingredients that go into a successful peer to peer fundraising campaign.
- As with anything, understanding what to avoid is almost as important as the ingredients to succeed. Karlie talks about the peer to peer fundraising tactics to dodge as you’re planning your campaign.
- Why should K-12 private schools consider peer to peer fundraising? Karlie shares compelling reasons.
- Have you seen peer to peer fundraising work well in schools in the US? What made the campaigns successful? Karlie answers.
- Learn how everydayhero integrate with Raiser’s Edge.
- Let’s get prescriptive — for a school that’s thinking about trying out peer to peer fundraising, what advice would you offer them?
If you’d like to get in touch with everydayhero’s fundraising specialists, you can call them at (213) 293-1133 or email firstname.lastname@example.org.
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