Amplify Your School’s Development Efforts with Peer-to-Peer Fundraising #PODCAST

June 16, 2016 Peter Baron

Think about all of the events you run at your school that calls on the community to contribute and raise awareness. Maybe it’s a 5k to support an on-campus cause or perhaps it’s a fundraising challenge for young alumni.

In the age of the internet, the opportunity to reach out to your loyal community members and empower them with ways to contribute has never been greater.

Take peer to peer fundraising for example – imagine being able to set up your “supporters” with the tools they need to share their story with friends and family and raise funds on your behalf?

It’s a concept that has taken root in other areas of the nonprofit world, and the potential for private schools is great.

In episode 35 of Blackbaud K-12’s Get Connected podcast,  Karlie Drutz, community manager at Blackbaud’s everydayhero joins me to talk about peer-to-peer fundraising and ways it can help schools scale their fundraising reach. Since their founding in 2007, everydayhero has been helping people all over the world, connect with and support the causes they love.

For a full breakdown of what we covered, make sure to check out the episode notes below.

You have a few listening options. Download the episode, listen to the podcast above or subscribe to our channel on iTunes!

If you’re a fan of the podcast, please do us a favor and rate and review the show on iTunes. Your support is very much appreciated.

Episode notes:

  • Karlie defines peer to peer fundraising and talks about how are non-profits around the world using the strategy to scale their fundraising efforts.
  • Learn from Karlie the most important ingredients that go into a successful peer to peer fundraising campaign.
  • As with anything, understanding what to avoid is almost as important as the ingredients to succeed. Karlie talks about the peer to peer fundraising tactics to dodge as you’re planning your campaign.
  • Why should K-12 private schools consider peer to peer fundraising? Karlie shares compelling reasons.
  • Have you seen peer to peer fundraising work well in schools in the US? What made the campaigns successful? Karlie answers.
  • Learn how everydayhero integrate with Raiser’s Edge.
  • Let’s get prescriptive — for a school that’s thinking about trying out peer to peer fundraising, what advice would you offer them?

If you’d like to get in touch with everydayhero’s fundraising specialists, you can call them at (213) 293-1133 or email

About the Author

Peter Baron

Peter Baron is the Chief Member Relations Officer at the Enrollment Management Association. Prior to joining EMA, Peter served as a senior product marketing manager, for Blackbaud K-12. Peter is the founder of edSocialMedia, a community-driven site dedicated to exploring the role of social media in education. He regularly contributes to various online communities and education conferences like NAIS, CASE/NAIS & SSATB to explain the importance of providing modern, user-friendly experiences for school constituents. Peter also serves as a trustee for Wolfeboro, The Summer Boarding School and is an Executive Committee member of TABS’ North American Boarding School Initiative.

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