Why Generational Marketing Matters: Lessons for Private Schools #PODCAST

March 15, 2016 Peter Baron

Don’t look now, but Millennials are growing up fast.

So fast, in fact, that the older end of the generation is beginning to research private school opportunities for their children.

What does this mean for school marketers? How should they tailor their strategies to meet the unique needs of the millennial generation?

In episode 26 of Blackbaud K-12’s Get Connected Podcast, we’re talking generational marketing.

How have schools adapted their approaches over the years to meet the generational differences of parents — from Baby Boomers to Generation X to Millennials?

Joining me to dive into this (with a good deal of emphasis placed on the Millennial generation) is Dr. Arnaud Prevot.

If you’re not familiar with Dr. Prevot, he wears a lot of hats serving as a language/technology teacher, a technology specialist, and a contributing blogger on InspirED, and a frequent poster of articles on School Marketing and Communication on Linkedin.

His post “School Admissions: Generational marketing and how to market to Millennials” served as the launching pad for our chat. He talks about the need to adapt communication and marketing plans to generational preferences.

Keep this in mind as you’re listening, when it comes to this next group of parents, the need to personalize the parent experience warrants greater importance.

It fits nicely with the message Chuck English articulated in our e-book, Tailoring the Parent Experience: A Journey to Enrollment Success, and you’ll hear Dr. Prevot place equal emphasis on why this matters.

For a full breakdown of what we covered, make sure to check out the episode notes below.

You have a few listening options. Download the episode, listen to the podcast above or subscribe to our channel on iTunes!

If you’re a fan of the podcast, please do us a favor and rate and review the show on iTunes. Your support is very much appreciated.

Episode notes:

  • Dr. Prevot tells us a little bit about himself and his background in marketing.
  • Learn what drew Dr. Prevot to the concept of generational marketing.
  • School promotion has evolved over the years. Hear how it’s growth ties back to the unique generational needs of parents.
  • How is today’s generation of parents different from say the baby boomers? Dr. Prevot shares his take.
  • What kinds of changes do you anticipate schools having to adopt as they prepare to market to the Millennial generation? Listen to find out!

About the Author

Peter Baron

Peter Baron is the Chief Member Relations Officer at the Enrollment Management Association. Prior to joining EMA, Peter served as a senior product marketing manager, for Blackbaud K-12. Peter is the founder of edSocialMedia, a community-driven site dedicated to exploring the role of social media in education. He regularly contributes to various online communities and education conferences like NAIS, CASE/NAIS & SSATB to explain the importance of providing modern, user-friendly experiences for school constituents. Peter also serves as a trustee for Wolfeboro, The Summer Boarding School and is an Executive Committee member of TABS’ North American Boarding School Initiative.

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