Marketing, Communications & Content Management

The tips and tools you need to become a better marketer.

  • Diversifying Your School’s Digital Marketing Portfolio #Podcast

    Diversifying Your School’s Digital Marketing Portfolio #Podcast

    Listen to Cheryl Fleming discuss why Sanford School utilizes Niche and other digital marketing initiatives to diversify the school's online branding.

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  • Does your school REALLY have a story?

    Does your school REALLY have a story?

    Learn the three critical components to crafting an effective school story that appeals to admission prospects.

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  • Summer Sprint: Tackling That School Marketing Project Before September

    Summer Sprint: Tackling That School Marketing Project Before September

    An eBook to help select, plan, and successfully complete a private school summer marketing project, as well as a contest to win a free trip to Blackbaud K-12's 2019 User Conference—what's not to love?

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  • Check out our on-demand PRODUCT DEMOS!

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  • School Marketing Check-in: Measuring Your Storytelling Success

    School Marketing Check-in: Measuring Your Storytelling Success

    Summer is the perfect time to review communication wins and plan ahead for more storytelling opportunities. This checklist will help you plan for another year of content marketing success.

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  • What are the Best Practices for SEO Title Tags and Meta Descriptions?

    What are the Best Practices for SEO Title Tags and Meta Descriptions?

    Follow our best-practice advice for SEO title tags and meta descriptions to build an SEO foundation for your school’s website and immediately improve search standings.

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  • Caution: Moving Content — How to Plan for Responsive Web Design

    Caution: Moving Content — How to Plan for Responsive Web Design

    It’s not easy to design a private school website when you don’t have the content in advance. This will help you create content that provides the most flexibility for responsive web design.

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  • The "ON" Product Navigation is Getting a Usability Makeover

    The "ON" Product Navigation is Getting a Usability Makeover

    Learn how the product development team at Blackbaud K-12 is reworking the "ON" navigation to improve usability and boost efficiency for users completing administrative tasks.

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  • It's All in Your Head: Why Heads of School are Critical to Marketing Success

    It's All in Your Head: Why Heads of School are Critical to Marketing Success

    In this free eBook, Chuck English reviews the new realities of private school marketing that only heads of schools have the credibility and authority to successfully address.

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  • 3 Strategy Tweaks for Better School Content Marketing

    3 Strategy Tweaks for Better School Content Marketing

    Follow these tips from strategist Emily Cretella to revitalize your school's content marketing plan by leveraging existing content.

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  • School Website Landscaping Checklist

    School Website Landscaping Checklist

    Is your school's website getting overgrown and outdated. Check out these website landscaping tips to keep your site flourishing.

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  • Star Wars T-Shirts and 2018 School Website Design Trends #Podcast

    Star Wars T-Shirts and 2018 School Website Design Trends #Podcast

    In this episode, we discuss school website design trends with Stacy Jagodowski from Milken Community Schools and Blackbaud K-12 designers Corwin Bermudez and Sean Fitzgerald.

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  • The Year of the School Website: Top Design Trends for 2018

    The Year of the School Website: Top Design Trends for 2018

    Learn how the evolution of design styles, the growing impact of SEO, and the necessity for responsible design decisions will impact private school website design trends in 2018.

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  • Has the Home Page Video Fire Been Extinguished?

    Has the Home Page Video Fire Been Extinguished?

    The full-browser video has been a popular trend in private school website design, but this technique may now extinguish the admission pipeline. Learn why.

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  • Cloud Software Considerations for the Nonprofit CFO

    Cloud Software Considerations for the Nonprofit CFO

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  • Website Content Workbook: Improving the Six Most Important Pages of Your School’s Website

    Website Content Workbook: Improving the Six Most Important Pages of Your School’s Website

    Ready to spark some website content magic? Let’s get started.

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  • Don’t Let the Summer Slip By: Top Tips to Position Your School’s Content for the Fall!

    Don’t Let the Summer Slip By: Top Tips to Position Your School’s Content for the Fall!

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  • 3 Smart Summer Projects for School Marketers

    3 Smart Summer Projects for School Marketers

    By Emily Cretella

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  • Why You Should De-centralize Content at Your School

    Why You Should De-centralize Content at Your School

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  • Ten Tips for Designing Detail Pages

    Ten Tips for Designing Detail Pages

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  • Why No One Is Clicking Your School Website’s Calls-to-Action

    Why No One Is Clicking Your School Website’s Calls-to-Action

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