You’re probably thinking about all the different ways a parent may interact with your school.
Where does their initial connection happen? How are we nurturing the family through the admission process? What kind of experience are we delivering after they’ve enrolled in the school? Are we consistent?
In an ideal world, we’d have this all plotted, but it’s a complicated recipe to prepare. It takes time, and it’s not easy.
In understanding the complexities associated with mapping the overall parent journey, Chuck English of English Marketing Works spelled it all out for us in his recently released free e-Book, “Tailoring the Parent Experience”.
Chuck has been doing a lot of thinking over the past few years around how schools can build a better experience for their families, and I’m excited for you to hear his ideas in episode 20 of Blackbaud K-12’s Get Connected Podcast.
For a full breakdown of what we covered, make sure to check out the episode notes below.
If you’re a fan of the podcast, please do us a favor and rate and review the show on iTunes. Your support is very much appreciated.
- Earlier this fall, Chuck wrote an ebook for us on tailoring the parent experience. Chuck explains why you need to concern yourself with the parent experience. One reason — market conditions have changed, and customer expectations are on the rise.
- The book recommends that schools “define” the parent experience. Chuck talks about how schools can dive into and make sense of this process.
- Once a school understands the various touch points that are part of tailoring the parent experience, how can they begin to implement a plan? Chuck shares his ideas.
- We all love case studies, and with a topic as complicated as tailoring the parent experience, they’re a necessity. Learn about a few schools that are doing it well.
About the Author
Peter Baron is the Chief Member Relations Officer at the Enrollment Management Association. Prior to joining EMA, Peter served as a senior product marketing manager, for Blackbaud K-12. Peter is the founder of edSocialMedia, a community-driven site dedicated to exploring the role of social media in education. He regularly contributes to various online communities and education conferences like NAIS, CASE/NAIS & SSATB to explain the importance of providing modern, user-friendly experiences for school constituents. Peter also serves as a trustee for Wolfeboro, The Summer Boarding School and is an Executive Committee member of TABS’ North American Boarding School Initiative.Follow on Twitter More Content by Peter Baron