Ever take a step back and look at your school’s parent experience? Have you mapped out all of the ways you interact with prospective families? We’ve broken down the steps your school should be taking from the time you meet prospective parents to enrollment and beyond, direct from industry expert Chuck English’s eBook, Tailoring the Parent Experience: A Journey to Enrollment Success.
Other content in this Stream
Summer Sprint: Tackling That School Marketing Project Before September
An eBook to help select, plan, and successfully complete a private school summer marketing project, as well as a contest to win a free trip to Blackbaud K-12's 2019 User Conference—what's not to love?
School Marketing Check-in: Measuring Your Storytelling Success
Summer is the perfect time to review communication wins and plan ahead for more storytelling opportunities. This checklist will help you plan for another year of content marketing success.
What are the Best Practices for SEO Title Tags and Meta Descriptions?
Follow our best-practice advice for SEO title tags and meta descriptions to build an SEO foundation for your school’s website and immediately improve search standings.
Caution: Moving Content — How to Plan for Responsive Web Design
It’s not easy to design a private school website when you don’t have the content in advance. This will help you create content that provides the most flexibility for responsive web design.
The "ON" Product Navigation is Getting a Usability Makeover
Learn how the product development team at Blackbaud K-12 is reworking the "ON" navigation to improve usability and boost efficiency for users completing administrative tasks.
It's All in Your Head: Why Heads of School are Critical to Marketing Success
In this free eBook, Chuck English reviews the new realities of private school marketing that only heads of schools have the credibility and authority to successfully address.
3 Strategy Tweaks for Better School Content Marketing
Follow these tips from strategist Emily Cretella to revitalize your school's content marketing plan by leveraging existing content.
School Website Landscaping Checklist
Is your school's website getting overgrown and outdated. Check out these website landscaping tips to keep your site flourishing.
Star Wars T-Shirts and 2018 School Website Design Trends #Podcast
In this episode, we discuss school website design trends with Stacy Jagodowski from Milken Community Schools and Blackbaud K-12 designers Corwin Bermudez and Sean Fitzgerald.
The Year of the School Website: Top Design Trends for 2018
Learn how the evolution of design styles, the growing impact of SEO, and the necessity for responsible design decisions will impact private school website design trends in 2018.
Has the Home Page Video Fire Been Extinguished?
The full-browser video has been a popular trend in private school website design, but this technique may now extinguish the admission pipeline. Learn why.
Cloud Software Considerations for the Nonprofit CFO
Website Content Workbook: Improving the Six Most Important Pages of Your School’s Website
Ready to spark some website content magic? Let’s get started.
Don’t Let the Summer Slip By: Top Tips to Position Your School’s Content for the Fall!
3 Smart Summer Projects for School Marketers
By Emily Cretella
Why You Should De-centralize Content at Your School
Ten Tips for Designing Detail Pages
Why No One Is Clicking Your School Website’s Calls-to-Action
Is Your School’s Marketing Driven by Data?
Social Media Policies: Results of a Nationwide Study