More and more, school admission offices are being forced to anticipate and react to heightened expectations from parents.
It only makes sense — for many families, a private school tuition is the biggest expenditure they make each year. They expect the value provided by the school to match their investment.
But how can schools make sure they clearly articulate their value proposition? What kinds of tools do they have at their disposal to share that story?
In episode 31 of Blackbaud K-12’s Get Connected Podcast, Mike Connor, Connor Associates Strategic Services, joins me to talk about value vs. cost. Mike has been thinking long and hard about this topic, and I’m excited for you to hear his tips for schools.
For a full breakdown of what we covered, make sure to check out the episode notes below.
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- Mike recently gave a workshop for ADVIS on “Exceeding Expectations in Enrollment and Retention” that dove into the idea of value vs. cost. In our conversation he talks about the conditions in the market are forcing schools to think about expectation management. What’s driving this conversation around value vs. cost?
- Why is it critical, now more than ever, for schools to be able to articulate their value? Is it increased competition? Mike answers these questions.
- How can schools approach communicating value? What kinds of tools do they have at their disposal to do this? What sorts of techniques should they consider?
- Mike shares examples of how schools can communicate value.
- Mike gets prescriptive and answers this: for a school beginning to think about how to articulate value via a communication & marketing plan, where should they start?
About the Author
Peter Baron is the Chief Member Relations Officer at the Enrollment Management Association. Prior to joining EMA, Peter served as a senior product marketing manager, for Blackbaud K-12. Peter is the founder of edSocialMedia, a community-driven site dedicated to exploring the role of social media in education. He regularly contributes to various online communities and education conferences like NAIS, CASE/NAIS & SSATB to explain the importance of providing modern, user-friendly experiences for school constituents. Peter also serves as a trustee for Wolfeboro, The Summer Boarding School and is an Executive Committee member of TABS’ North American Boarding School Initiative.Follow on Twitter More Content by Peter Baron