How Do You Redefine Your Brand Position in a Competitive Private School Market? #PODCAST

June 27, 2016 Peter Baron

Stories of transformation rank high on the list of most our popular episodes. For instance, the work that Greg Bamford’s doing to boost enrollment at Watershed School stands out as one of our most downloaded podcasts.

Right there with it are the episodes about transforming the admission office and reimaging the school marketing department.

So whenever I have a chance to hear about a school transformation, I jump at the opportunity to break down and share the back story.

With that in mind, I’m thrilled to welcome Dr. Brett Jacobsen to episode 36 of Blackbaud K-12’s Get Connected Podcast. He’s the head of Mount Vernon Presbyterian School in Atlanta, Georgia.

Since assuming the leadership position at Mount Vernon, the school has redefined its position in the competitive Atlanta private school market and become a leading voice nationally. He’s here to share how the school achieved such great heights in a relatively short period of time.

For a full breakdown of what we covered, make sure to check out the episode notes below.

You have a few listening options. Download the episode, listen to the podcast above or subscribe to our channel on iTunes!

If you’re a fan of the podcast, please do us a favor and rate and review the show on iTunes. Your support is very much appreciated.

Episode notes:

  • What were some of the challenges facing the school before your becoming the head?
  • Brett shares the kinds of perceptions did prospective families have of the school and what he was looking to change.
  • What were the first steps that Brett and Mount Vernon took early on? Hear how the school embraced a blue ocean strategy.
  • When did you feel like you began to turn the corner? What was the tipping point? Brett answers both along with talking about how growth accelerated soon after.
  • I’m a big believer in failing forward, so I had to ask: What were some of the biggest mistakes you made? How do they influence you today? Make sure to listen to Brett’s answers.
  • Let’s get prescriptive: for a school in a similar pre-transformation position, what advice would you offer?

About the Author

Peter Baron

As senior product marketing manager, Peter Baron is focused on illustrating how Blackbaud K-12’s software builds deeper connections among key school community stakeholders, including parents, teachers and students. Peter regularly contributes to various online communities and education conferences like NAIS, CASE/NAIS & SSATB to explain the importance of providing modern, user-friendly experiences for school constituents. Peter hosts Blackbaud K-12's Get Connected Podcast and is the founder of edSocialMedia, a community-driven site dedicated to exploring the role of social media in education. Peter also serves as a trustee for Wolfeboro, The Summer Boarding School and is an Executive Committee member of TABS’ North American Boarding School Initiative.

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