The title says it all — how is your school using data to drive its marketing efforts and meet your goals?
Before diving in, let’s hold on answering the question for second and instead frame the conversation.
Think about all the things that may be on your plate on any given day.
It could range from creating a new section for your website, figuring out a storyboard for your upcoming admission video, working with academic departments to make sure you’re sharing the latest and greatest news from the classroom, deciding what picture to post to Instagram — so many decisions. How do you make sense of it all and make sure you're prioritizing time, effort and reach?
It starts with data.
Understanding the ROI of everything you do marketing-wise can help you focus your decision making and greatly enhance your storytelling. Easier said than done, I know, but that’s why marketing expert Stacy Jagodowski, Cheshire Academy, is our guest on Episode of 45 Blackbaud K-12’s Get Connected Podcast.
She joined us to talk digital marketing & data best practices and to highlight her free e-book, Data-Driven Marketing Strategies: Using Data to Get Your School’s Message Heard (get your copy today!).
Learn how her team’s embrace of data allowed them to improve their target audience marketing and ensure that they delivered the right content at the right time.
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About the Author
Peter Baron is the Chief Member Relations Officer at the Enrollment Management Association. Prior to joining EMA, Peter served as a senior product marketing manager, for Blackbaud K-12. Peter is the founder of edSocialMedia, a community-driven site dedicated to exploring the role of social media in education. He regularly contributes to various online communities and education conferences like NAIS, CASE/NAIS & SSATB to explain the importance of providing modern, user-friendly experiences for school constituents. Peter also serves as a trustee for Wolfeboro, The Summer Boarding School and is an Executive Committee member of TABS’ North American Boarding School Initiative.Follow on Twitter More Content by Peter Baron