We may be in the early days of summer, but marketing expert Emily Cretella, Cursive Content Marketing, urges every school communications pro to start planning now for the fall.
Emily is our guest on Episode 47 of Blackbaud’s Get Connected Podcast, and she’s here to share her top tips for getting the most of the summer planning.
We covered a lot of ground from why it’s critical to use this quiet time to audit your content, how you can find and improve under-performing site pages, best ways to plan your editorial content for the next year, and an exciting new tool to help you manage your social strategy.
If you’re attending next week’s User Conference in Boston, don’t miss her session, Storytelling Online: Transforming Your School Website into a Marketing and Admissions Resource, on Thursday. Make sure to say hi and ask her your most pressing content-related questions.
Also, before Emily joins us, we share some big news in Hans’ world! Make sure to listen all the way through.
Don't forget to let us know what you think! And don't forget to send us your questions about marketing, websites, social media, and video - we'll answer them on the air and make you a part of the conversation!
In fact if you really want to be awesome record a question using your phone and email it to us at firstname.lastname@example.org or email@example.com. We’ll try to include it in a future episode
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About the Author
Peter Baron is the Chief Member Relations Officer at the Enrollment Management Association. Prior to joining EMA, Peter served as a senior product marketing manager, for Blackbaud K-12. Peter is the founder of edSocialMedia, a community-driven site dedicated to exploring the role of social media in education. He regularly contributes to various online communities and education conferences like NAIS, CASE/NAIS & SSATB to explain the importance of providing modern, user-friendly experiences for school constituents. Peter also serves as a trustee for Wolfeboro, The Summer Boarding School and is an Executive Committee member of TABS’ North American Boarding School Initiative.Follow on Twitter More Content by Peter Baron