Yes, content is king, and the Admissions section rules private school websites. The question is whether your school's kingdom is doing everything it can to attract and convince prospect families to complete an application?
In 10 Questions You Need to Ask to Strengthen Your School's Website Admissions Content, marketing strategist Emily Cretella shares the checklist questions she uses to audit and improve Admissions messaging.
Quite frankly, it's an exercise every K-12 private school should complete.
About the Author
Emily Cretella is a marketing strategist and copywriter who helps her clients create and share stories that make audiences take action. As owner of Cursive Content Marketing, Emily provides consulting, copywriting services and workshops to independent schools and higher education. Read her stories at cursivecontent.com.Follow on Twitter More Content by Emily Cretella