Episode 53 of the Get Connected podcast, Ready, Set, Go: Start Your Summer Marketing Sprint, welcomes Emily Cretella, founder of Cursive Content Marketing, to discuss her new eBook, Summer Sprint: Tackling That School Marketing Project Before September.
Before we dig into all the great advice offered in the eBook, the conversation kicks-off by discussing the summer marketing sprint contest offering the opportunity to win a free trip to Blackbaud K–12's 2019 User Conference. The prize package includes airfare, hotel, UC19 admissions, and a $150 Visa gift card—yeah, we thought that sounded pretty awesome, too!
How do you enter? Go to the eBook page to read the official contest rules and access the entry form. The crib notes version: download the eBook, pick a doable summer marketing project (easy, peasy, with Emily's advice), and share the details of your project with us. Finalists will be invited to a September 19 webinar to show-off their projects, and the winner will be voted on by the webinar attendees.
Long story short, with a determined effort to complete a summer marketing project for your school, and all of the idea sharing that will result from the webinar, everyone who participates is going to be a winner whether or not they score the trip to UC19.
Speaking of that summer marketing project, in this podcast, you can listen to Emily's advice on how to:
- Select a project that will have a big impact and get completed in the summer
- Craft a unique story for your school
- Plan a summer marketing strategy
- Develop a timeline (with tips to plan for the things that can derail summer projects)
- Stay focused and keep the project on target
About the Author
Daren Worcester has been a member of the Blackbaud K-12 team for 15 years, assisting hundreds of independent schools through a variety of website development roles. A former copywriter and a published author with an appetite for SEO, Daren currently serves as the Vertical Content Marketing Manager for K-12.Follow on Twitter More Content by Daren Worcester