Episode 54 of the Get Connected podcast, Diversifying Your School’s Digital Marketing Portfolio, welcomes Cheryl Fleming, director of communications, marketing, and technology at Sanford School in Hockessin, Delaware.
In the podcast, Cheryl discusses her recent Blackbaud K–12 blog article, Should Private Schools Add Niche to Their Digital Marketing Strategy?, explaining why the Sanford School chose to use Niche and the value they've gotten from this investment.
"One of the biggest benefits from this whole investment was raising our awareness," Cheryl said. "I think being vigilant and more closely checking for and monitoring Sanford School on the Web was something we just needed to be doing. Niche was just one place where reviews appeared and we didn't have much appreciation for that prior to getting involved with this and understanding how these profiles work."
This raised awareness has encouraged Sanford School to diversify its digital marketing footprint. Other initiatives that Cheryl discusses on the podcast include:
- Social media
- Moz Local
- Google My Business
- Google Street View
Why is all of this important?
"Word-of-mouth marketing is our number one marketing strategy," Cheryl said. "We believe that word of mouth is what sells schools, and we believe digital is today's word of mouth."
About the Author
Daren Worcester has been a member of the Blackbaud K-12 team for 15 years, assisting hundreds of independent schools through a variety of website development roles. A former copywriter and a published author with an appetite for SEO, Daren currently serves as the senior content marketing manager for K-12.Follow on Twitter More Content by Daren Worcester