Tip Sheets

6 Tips for Giving Day Success

Blackbaud K12 Tip Sheets

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August 2018 800.443.9441 | solutions@blackbaud.com | www.blackbaud.com For over 35 years, Blackbaud's innovation, industry expertise, and value-added services have helped K–12 institutions excel in fundraising and constituent relationship management. Our flexible solutions help connect schools, departments, and events with alumni and supporters. As institutions look for new ways to engage constituents, an increasing number of K–12 private and charter schools across the United States, Canada, and the United Kingdom are making giving days an important part of their overall fundraising strategies. Giving days are powerful and engaging online fundraising challenges designed to unite alumni and supporter groups around a specific cause and within a fixed period of time. These 24-hour fundraising challenges don't just inspire alumni to give—they empower faculty, students, and nonaffiliated community members to participate. With time sensitivity driving a sense of urgency and campaign-themed social awareness, institutions can create an energetic program that delivers a lasting impact. Giving Day Success Blackbaud K–12 Solutions ™ Top Tips to Drive Giving Day Success • Put together a plan. Proper planning is key as you design your giving day program. Consider your institution's culture, your giving day theme, the timing, and which technology will work best for your team. Evaluate goals and determine your expected ROI as you decide which style of giving day will be most impactful. • Seed your program with social influencers. Develop a marketing strategy that leverages social influencers and ambassadors to help spread the word early. Give yourself some lead time to recruit supporters before your giving day begins so that your fundraisers 62% of donors who give through crowdfunding are new supporters

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