eBooks & Whitepapers

How to Design the Best Private School Website

Blackbaud K12 eBooks & Whitepapers

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Page 47 of 48

48 How to Design the Best Private School Website SOURCES: 1 Data collected from Google AdWords™ in May 2018. About the Author After serving as an advertising copywriter for three years, Daren Worcester joined WhippleHill Communications in 2002 to write private school website copy. As the company grew, he became a jack-of-all website trades, leading hundreds of schools through the development process as a project manager, navigation and SEO consultant, and CMS software implementation trainer—usually wearing all hats at once. As WhippleHill's director of consulting services prior to the Blackbaud acquisition, he managed a 20-person website development and software implementation team, during which time he conceptualized and led the creation of the collaborative design process utilized by Blackbaud K–12's Professional Services Team today. A frequent presenter at private school conferences, Daren also developed Blackbaud K–12's navigation consultation, Google Analytics workshop, and SEO optimization and training services. Currently serving as Blackbaud K–12's senior content marketing manager, he continues to help schools by promoting thought leadership content. Outside of the private school world, Daren volunteers in community youth programs as a coach and Cub Scouts® Den Leader. He is the author of Open Season: True Stories of the Maine Warden Service, published by Down East Books, and he has been featured in Backpacker® and Down East™ magazines. This eBook is for informational purposes only. Blackbaud makes no warranties, expressed or implied, in this summary. The information contained within represents the current views of the authors on the topics discussed as of the date of this publication; it is the intellectual property of Blackbaud, Inc. and may not be reproduced without permission. All Blackbaud product names appearing herein are trademarks or registered trademarks of Blackbaud, Inc. The names of companies or products not owned by Blackbaud may be the trademarks of their respective owners. About Blackbaud Blackbaud (NASDAQ: BLKB) is the world's leading cloud software company powering social good. Serving the entire social good community—nonprofits, foundations, companies, education institutions, healthcare organizations and individual change agents— Blackbaud connects and empowers organizations to increase their impact through cloud software, services, expertise, and data intelligence. The Blackbaud portfolio is tailored to the unique needs of vertical markets, with solutions for fundraising and relationship management, marketing and engagement, financial management, grant and award management, organizational and program management, social responsibility, payment services and analytics. Serving the industry for more than three decades, Blackbaud is headquartered in Charleston, South Carolina and has operations in the United States, Australia, Canada and the United Kingdom. For more information, visit www.blackbaud.com. ©December 2018, Blackbaud, Inc.

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