Tip Sheets

How to Raise More Money Online for Your School

Blackbaud K12 Tip Sheets

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800.443.9441 | solutions@blackbaud.com | www.blackbaud.com February 2019 2 About Blackbaud Leading uniquely at the intersection point of technology and social good, Blackbaud connects and empowers organizations to increase their impact through cloud software, services, expertise, and data intelligence. We serve the entire social good community, which includes nonprofits, foundations, companies, education institutions, healthcare organizations, and the individual change agents who support them. 2 Use social media as a funnel. Social media is excellent for engaging donors and fundraising prospects in conversation, but it's not ideal for making asks or receiving gifts. Time and again, schools that have tried to raise significant amounts of money through social media have been disappointed. That's because they're trying to use social media as a primary fundraising platform instead of a relationship builder and a support system for appeals sent through more effective channels. Per the advice above, the best way to raise money online is by sending solicitation emails. When developing your online fundraising strategy, see social media for what it is—an excellent funnel to engage current donors, find new supporters, and encourage people to visit your school's website to learn more. Once on the site, ask these visitors to subscribe to the school's eNewsletter so that you can actively communicate with them. 3 Ride the crowdfunding wave. Crowdfunding is a great way to raise more money this year and beyond. In my experience, schools that launch crowdfunding campaigns—and run them correctly—build excitement and bring in enough new donors that their fundraising gains are more than a one-time source of revenue. Instead, they strengthen the foundation of their individual and online giving programs in such a way that the increase lasts for years to come. The vast majority of schools can successfully run at least one crowdfunding campaign per year without hurting their annual giving program. In fact, of all the different types of nonprofit organizations out there, schools are in one of the best positions to run successful crowdfunding campaigns because they have a built-in base of support via their alumni and parent connections. If you haven't yet launched a crowdfunding effort for your school, this might be the year to give it a try. Get the eBook Read Supercharged Millennial Fundraising, a free eBook, for in- depth advice on email fundraising and crowdfunding strategy.

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