Tip Sheets

Blackbaud Admissions Checklist Tips

Blackbaud K12 Tip Sheets

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800.443.9441 | solutions@blackbaud.com | www.blackbaud.com March 2019 1 TIP SHEET How to Make the Most of Admissions Checklists BY CHARLIE LYTLE, Solutions Engineer, Blackbaud As a former admissions director, I know first-hand the hard work and expense associated with getting candidates to consider your school. Once you have their attention, it's equally important to have an admissions checklist and workflow to drive prospective students through the enrollment funnel and into your school's decision set. Let's explore the ways you can maximize online checklists in a student enrollment system to benefit both candidate families and your admissions office. 1 Rethink the parent experience. Admissions checklists require a delicate balance: How much of the heavy lifting do we place on parents? How much do we put on our admissions office? For example, in the past I have published a 10- to 12-page admissions application that encompassed everything our school needed from the family. It wasn't until I went through the process with my own children that I realized how daunting the application was. As a result, I started rethinking the parent experience. Why not breakdown the application and create additional checklist steps filled with quick requests/forms that are easy for the family to complete? Instead of a stressful, pressure-filled and lengthy application, families will benefit from a sense of progress as they check off each item. Through Blackbaud Enrollment Management System TM , they were able to review the checklist progress at any time on their phone, keeping the finish line in sight. The new approach also benefited our admissions staff by significantly reducing the hours spent combing through hundreds of lengthy applications. They quickly reviewed the shortened applications and the completed checklist items as they came in, which gave our team more time to spend with candidate families to learn about the decision factors most important to them. Best of all, we learned earlier in the admissions process whether our school would be a good fit for the family, saving everyone time if the match wasn't right.

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