Tip Sheets

Tips for Balancing the School Marketing Extras

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800.443.9441 | solutions@blackbaud.com | www.blackbaud.com April 2019 1 TIP SHEET 5 Tips for Balancing the School Marketing Extras BY STACY JAGODOWSKI, Marketing and Communications Director, Sinai Akiba Academy Most marketing and communications offices have a constant stream of incoming requests. There are the usual major projects—websites, writing, editing, designing, emails, etc.—but there's also what I like to call "the extras." These can be part of a major project that has additional, unplanned revisions, or individual tasks like an unexpected all-community email, meetings, professional development, crisis communications, or tackling a passion project off the ever- growing wishlist. Balancing all of the extras while keeping up with the regular work can be a challenge. So, how do you deal with it? 1 Set an "extras" hour and day. Years of running a marketing and communications office have taught me that there are always random things that come up at the last minute, as well as a ton of items that need to be processed/finalized. So, I plan for that in my weekly schedule. • Devote at least an hour a day to "housekeeping" tasks: email, voicemail, clean my desk, organize files, and other small tasks that need to be done to keep my workspaces in proper order. Put it on your calendar and honor it like you would an actual meeting. • Plan to have a no-meeting day to address extra projects or pending assignments that got delayed because of an extra. Saving it for the end of the week is often ideal. • Value add: Fewer unexpected late nights, and, in the rare event that something unexpected doesn't pop into my schedule, I have the luxury of getting ahead on a strategic project or dipping into my wishlist and tackling something that wasn't planned. Pro Tip: It's ok to say "no" or "not yet" to a request, even if it's an amazing idea. Be respectful of your time and your team's time and plan only what you can reasonably accomplish in a given week.

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