Tip Sheets

Three Ways to Raise More Money for Your Charter School

Blackbaud K12 Tip Sheets

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800.443.9441 | solutions@blackbaud.com | www.blackbaud.com June 2019 1 TIP SHEET How to Raise More Money for Your Charter School When it comes to fundraising, charter schools are in a unique position. Your charter school is unique from private schools because it is state funded and doesn't charge tuition, which can create a barrier to fundraising; however, charter schools are also unique from public schools because parents must seek out and choose your school. While charter schools traditionally follow the path of public-school fundraising where the focus is on supporting specific activities such as athletic teams and academic outings, the self-selective nature of the school's community offers fundraising opportunities similar to private schools. The following tips will help your school raise more money by unlocking its full fundraising potential. 1 Cast a clear vision. Your charter school is unique with a unique mission, a unique vision, and a unique brand. That's a story you must tell to attract significant gifts. Many charter schools cast small fundraising visions, choosing to focus on funding one field trip or special event at a time. These fundraising goals are important, but like an old-money private school, charter schools should also talk about creating a legacy for future generations and about what makes the school unique. In other words, think big and cast a long-term vision. Donors won't invest in small visions, and your school can and should have an inspiring story to tell! 2 Explain why your school needs the money. Charter school fundraisers are often plagued by the fact that parents, grandparents, alumni, and the community at large all know the school receives government funding. As a result, they

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