Tip Sheets

School Website Mistakes to Avoid

Blackbaud K12 Tip Sheets

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800.443.9441 | solutions@blackbaud.com | www.blackbaud.com June 2019 2 About Blackbaud Leading uniquely at the intersection point of technology and social good, Blackbaud connects and empowers organizations to increase their impact through cloud software, services, expertise, and data intelligence. We serve the entire social good community, which includes nonprofits, foundations, companies, education institutions, healthcare organizations, and the individual change agents who support them. OUR SCHOOL WEBSITE... USER EXPERIENCE BEHIND-THE-SCENES WEBSITE MISTAKES Loads quickly, because all images and videos are optimized correctly Naturally incorporates appropriate keywords Connects fillable forms to automatic emails and/or workflows, ensuring users get prompt responses Includes optimized title tags, meta descriptions, and image alt text Meets the Web Content Accessibility Guidelines (WCAG) for the AA standards Redirects any old URLs to new pages Loads slowly, because of large file sizes and video streaming Stuffs a ton or keywords into the content, making the story feel authentic Collects user inquiries or information without quick response or follow-up Ignores the important role of optimizing content for SEO and website accessibility Is difficult for people with disabilities to browse the website Sends users to broken pages Uses complex page URLs and includes zero social sharing functionality within the site Leads users to dead-ends or irrelevant information Discourages users by requiring them to take an action they're not ready for (i.e., inquiry or visit options only) Is easy to share, because of optimized URLs and social sharing functionality built into the site Has intuitive navigation that prompts continued exploration Includes valuable ways for users to stay connected or opt-in (i.e., eNewsletters or an eBook) Does your school's website pass or fail the checkup? If it's time to rethink the website, contact us today to learn how Blackbaud K–12's Professional Services team can help. Contact us

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