Tip Sheets

School Website Mistakes to Avoid

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800.443.9441 | solutions@blackbaud.com | www.blackbaud.com June 2019 1 WORKSHEET Pass or Fail: 16 School Website Mistakes to Avoid BY EMILY CRETELLA, Owner, Cursive Content Marketing Is your school website inadvertently working against you? If it's been a while since you launched or updated your site, it's probably time for a website checkup. Use this worksheet to make sure your school's site is filled with do's—and then make a plan to address the don'ts. OUR SCHOOL WEBSITE... CONTENT DESIGN WEBSITE MISTAKES Tells a compelling, differentiated story —right from our homepage Uses vibrant, authentic, professional-looking photography and video Aligns with new minimalist, clutter-free design trends Maintains its aesthetic and functionality on mobile devices Requires users to figure out what makes us unique on their own Features low-quality or wrong-sized imagery, which does not bring the school's personality to life Feels dated, crowded, and clunky Offers a significantly less polished experience on mobile Uses generic CTAs that don't actually help users or our admissions and marketing teams Overwhelms users with dense paragraphs of content, or loses their interest with uniform text size Highlights old news or blog posts, or includes inaccurate information Includes tested calls-to-action that prompt meaningful exchanges with our dream families Is easy to scan: it includes headers, subheads, bullets, and white space Only includes updated, accurate facts, figures, and information

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