Tip Sheets

Create Outstanding School Crowdfunding

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800.443.9441 | solutions@blackbaud.com | www.blackbaud.com August 2019 1 TIP SHEET How to Create an Outstanding School Crowdfunding Page BY JOE GARECHT, Founder, Garecht Fundraising Associates Is your school planning to run a Giving Tuesday campaign this year? If so, crowdfunding is a powerful and effective mass-fundraising strategy to drive results. Whether or not Giving Tuesday is right for your overall strategy, every private school regardless of size should run at least one crowdfunding campaign a year. To ensure crowdfunding success for your school, create a campaign page through a service such as everydayhero that is easy to set up and contains the components proven to drive results. Your job is using those tools to craft a page that is emotionally compelling and draws people in to donate. To do that, optimize each of the five main ingredients of the crowdfunding page. 1 Select a project or program to support. Crowdfunding works well for schools when it raises money for a specific project or program. For example, your school's crowdfunding campaign might fund new science equipment, scholarships, or a new A/V system for your school. Alternatively, you can run a crowdfunding campaign for the annual fund. Either way, select a specific initiative and make sure the page explains why the project is critical for your school. 2 Set a realistic crowdfunding goal. The crowdfunding goal should make sense based on the project scope and the size of your school. If you really want to raise money for a larger project, but you don't have the donor base to pull it off through crowdfunding, you can always aim for raising a portion of the total fundraising goal. For example, if you need to raise $100,000 to update your school's athletic facilities, but your crowdfunding base probably can't support that big of a goal, set the campaign for a specific

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