Tip Sheets

Steps to Stronger Admissions Communications

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800.443.9441 | solutions@blackbaud.com | www.blackbaud.com September 2019 1 WORKSHEET 4 Steps to Stronger Admissions Communications BY EMILY CRETELLA, Owner, Cursive Content Marketing Ready to reevaluate your admissions communications? Use this document as a worksheet to audit and improve your existing admissions materials, one step at a time. 1 Do your homework. Before you plan a complete admissions communications redo, devote some time to discovery and brainstorming. Begin by collecting sample admissions materials from competitor schools (both online and traditional communications, if possible). As you review them, ask yourself: • Would our current communications stand out among these materials? What is strong about them? What opportunities do we have to tell a better story? Next, get inspired by the great work of others. A few fantastic resources for sample school communications include: COMPETITOR SCHOOL MATERIAL TYPE STRENGTH WEAKNESS HOW OURS COMPARES

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