Tip Sheets

Drive Enrollment through Parent Experience

Blackbaud K12 Tip Sheets

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800.443.9441 | solutions@blackbaud.com | www.blackbaud.com February 2020 3 About Blackbaud Leading uniquely at the intersection point of technology and social good, Blackbaud connects and empowers organizations to increase their impact through cloud software, services, expertise, and data intelligence. We serve the entire social good community, which includes nonprofits, foundations, companies, education institutions, healthcare organizations, and the individual change agents who support them. Get the eBook How do parents view their independent school experience? Download the free eBook, The Parent Perspective, to learn more about the value of the parent experience on enrollment, and contact us today to see how Blackbaud's K–12 solutions support the parent experience. communicated to you, the way you are made to feel, and what's going to happen to your child. You expect a higher level of communication." Once again, admissions set the barometer for the anticipated school experience. Because Blackbaud Enrollment Management System relies on parents having a user record and login, candidate parents are accessible to distribution lists for admission updates and all-school newsletters. Resource Boards provide a hub of school information for parents. And automated reminders keep parents on-task throughout the application process. 6 What happens next? After setting a high bar for the parent experience during admissions, maintaining continuity throughout the parents' journey is critical to meeting expectations. Schools fully connected with Blackbaud's K–12 solutions have a distinct advantage. Integrated enrollment and tuition contracts save parents from duplicating their registration efforts, and having them continue to use the same login and interface to access directories, calendars, and academic information helps facilitate a smooth transition into the school.

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